2021: The State of Measurable Marketing. A History Lesson
If we have learned anything recently, it is certainly [...]
7 Tips for CTA Success
While most savvy marketers today understand the importance of [...]
Smart Zones+Direct Mail: Programmatic Direct Mail, Redefined
Convert website visitor leads with the influential power of [...]
Who’s on your website right now?
Turn Anonymous Website Visitors into Named Leads Each day, [...]
How to Revive Long Dead Prospects: A Frightfully Intriguing Case Study
It's dreadfully true -- engaging prospects and getting them [...]
Ding! You’ve Got Mail. The USPS Goes Digital with Informed Delivery.
USPS Informed Delivery® Provides Convenience for Consumers and Digital Integration for [...]
Quick Test for Swift, Actionable Direct Mail Insights
While a Quick Test isn't the right answer for all [...]
Mapping Your Customer Journey
Plan Your Multichannel Marketing Touchpoints with a Customer Journey [...]
Direct Mail + Landing Pages = A Happy Ending
A client asked the other day, "Before we add landing [...]
8 Steps to Find Your Target Audience
Identifying your target audience is one of the basic building [...]
Improve Your Marketing Success: Avoid 3 Common Marketing Pitfalls
1. Don’t Quit While You’re Ahead...Or Soon You’ll Be [...]
Don’t Let Dirty Data Sabotage Your Campaign – 4 Steps to a Clean List
You created an attractive self-mailer with an appealing offer and [...]
