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Marketing Program Kickstarter

Marketing Program KickstarterChris Chuzles2019-09-09T11:57:47-05:00
  • Whether you are new to Responsory or a client starting a new program with us, sharing the answers to these questions will initiate a productive discussion and set you up for an ultra-successful launch. Plus, you will automatically receive a summary of your responses via email ... a handy resource to have on hand!
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  • Tip: By executing this program, what specifically do you hope to achieve? E.g., brand awareness, product launch, expand into a new market, etc. Quantify the results you'd like to see. E.g., increase in sales leads from X to X, lift in website engagement from X to X, etc. Provide benchmarks by sharing your current and recent past performance. 
  • Tip: Provide a description of the program's featured product, service or general category (corporate branding). Share URLs to additional information as appropriate.
  • Tip: Divulge top competitors and how your offering(s) are different or better. Share URLs to additional information as appropriate.
  • Tip: Specify and describe your target. Define the market/industry segment(s). Provide a summary of the decision maker and influencers. Quantify the size of the target. Describe the characteristics of targeted individuals. Demographics, phsychographics, geography, affinities, etc.  Note if a list is being provided.  If so, make note of source, quantities, age of list, quality, etc.
  • Tip: Describe and provide link(s) to examples of marketing tactics or content such as videos, ads, content, direct mail, email, press releases, blog, etc.
  • Tip: Describe and provide quantifiable results where possible. E.g., response rates, conversions, clickthroughs, sales, traffic metrics, downloads, attendance, etc. 
  • Tip: Describe the past and current marketing and competitive conditions related to marketing this project/product/service. Make note of competitors, position in the marketplace, audience perceptions, etc.
  • Tip: List three to five primary copy points or ideas that need to be communicated to target audience. Add proof points if known. 
  • Tip: E.g., Free demonstration, complimentary consultation, no-obligation quote, free gift (describe), discount* (describe), or content like a white paper or guide (describe). *Discounts can take form of percentage off, buy one get one, early payment, free shipping, price break, etc.
  • Tip: E.g., a reply by mail, a phone call, an online form to request a demo, the ability to download a coupon or content, an online trigger to generate a promo code, an online or offline purchase transaction, etc. 
  • Tip: E.g., For activities like CRM data management, lead nurturing, email distribution, or social media. How long have you been using it? How do you think you could be using it better? 

Responsory

Metro Milwaukee
250 Bishops Way
Suite 203
Brookfield, WI 53005

Phone: 800.710.2750
Email: info@responsory.com



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© RESPONSORY, a Johnson Direct LLC company and premier Smart Zones partner. Responsory is a full-service multichannel marketing and advertising agency located in metro Milwaukee. To Direct Your Brand with our proprietary Direct Branding℠ method, contact us toll-free at 800.710.2750.
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