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Marketing Program Kickstarter
Marketing Program Kickstarter
Chris Chuzles
2019-09-09T11:57:47-05:00
Whether you are new to Responsory or a client starting a new program with us, sharing the answers to these questions will initiate a productive discussion and set you up for an ultra-successful launch. Plus, you will automatically receive a summary of your responses via email ... a handy resource to have on hand!
Hidden
Date
MM slash DD slash YYYY
Company Name
*
Contact Name
*
First
Last
Contact Title
Contact Email
*
Contact Phone
Program Title
Program Duration
Select
3 Months
6 Months
9 Months
12 Months
Other
You have chosen "other". Please specify.
Desired Launch Date
MM slash DD slash YYYY
Choose Arena
Select
B2B
B2C
Not for Profit
1. What are your objectives for this program?
Tip: By executing this program, what specifically do you hope to achieve? E.g., brand awareness, product launch, expand into a new market, etc. Quantify the results you'd like to see. E.g., increase in sales leads from X to X, lift in website engagement from X to X, etc. Provide benchmarks by sharing your current and recent past performance.
2. What product or service will be featured?
Tip: Provide a description of the program's featured product, service or general category (corporate branding). Share URLs to additional information as appropriate.
3. How does your product/service/company compare to competitors' offerings?
Tip: Divulge top competitors and how your offering(s) are different or better. Share URLs to additional information as appropriate.
4. Define the targeted markets and audiences.
Tip: Specify and describe your target. Define the market/industry segment(s). Provide a summary of the decision maker and influencers. Quantify the size of the target. Describe the characteristics of targeted individuals. Demographics, phsychographics, geography, affinities, etc. Note if a list is being provided. If so, make note of source, quantities, age of list, quality, etc.
4a. Are you providing a list?
Yes
No
4b. Do you require help building a target list and/or supplementing your target list?
Yes
No
5. What marketing mediums are you considering?
Advertising - traditional (Outdoor, Print, Radio, TV, etc.)
Advertising - digital (Paid Search, Display, Remarketing, Native, Social, etc.)
Branding
Content
Digital/Web - website, landing pages, blog, SEO, etc.
Direct Mail
Email
Event(s)
Public Relations/ePR
Social Media
Video
Other
You have chosen "other". Please specify.
5a. How are you marketing your product/service/business now?
Tip: Describe and provide link(s) to examples of marketing tactics or content such as videos, ads, content, direct mail, email, press releases, blog, etc.
5b. What marketing tactics have and/or have not worked well for you in the recent past?
Tip: Describe and provide quantifiable results where possible. E.g., response rates, conversions, clickthroughs, sales, traffic metrics, downloads, attendance, etc.
6. What barriers or challenges have you faced with this type of program, or do you anticipate with this program?
Tip: Describe the past and current marketing and competitive conditions related to marketing this project/product/service. Make note of competitors, position in the marketplace, audience perceptions, etc.
6a. How are you perceived in the marketplace?
6b. Who are your main competitors?
7. What key messages do you want to get across through this program?
Tip: List three to five primary copy points or ideas that need to be communicated to target audience. Add proof points if known.
7a. What is your Unique Selling Proposition?
8. Do you have creative, copy and/or branding guidelines that must be followed for this program?
Yes
No
8a. Describe and/or provide documentation via link(s).
9. What offer or incentive can you provide to persuade your target audience to respond to this marketing program?
Tip: E.g., Free demonstration, complimentary consultation, no-obligation quote, free gift (describe), discount* (describe), or content like a white paper or guide (describe). *Discounts can take form of percentage off, buy one get one, early payment, free shipping, price break, etc.
10. What response mechanisms do you envision for this program? Or, what response mechanisms are in place for processing leads?
Tip: E.g., a reply by mail, a phone call, an online form to request a demo, the ability to download a coupon or content, an online trigger to generate a promo code, an online or offline purchase transaction, etc.
11. What is your budget for this program? If a budget has not been established, what investment amount would you envision getting approved?
Select
$25,000-$50,000
$50,000-$75,000
$75,000-$100,000
$100,000-$200,000
$200,000+
Other
You have chosen "other". Please enter amount.
12. Do you currently employ any CRM and/or marketing automation platforms?
Yes
No
12a. Which platforms are you using? Choose all that apply.
Constant Contact
Hubspot
Marketo
Pardot
Salesforce
Sharpspring
Other
You have chosen "other". Please specify.
12b. Describe how you are currently using these tools.
Tip: E.g., For activities like CRM data management, lead nurturing, email distribution, or social media. How long have you been using it? How do you think you could be using it better?
13. Provide additional details, information or resources as appropriate.
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