Organic & Paid Social Media
Social Media That’s Both Genuine and Persuasive
Social media has forever changed the way we communicate. It’s engaging, real-time, and it’s a central part of culture and life. Social media allows brands to reach consumers at every stage of their journey and is a key factor in their purchasing decisions. With the right content and strategy, social media can help you generate leads, build authentic relationships with your audiences and drive long-term loyalty.
Multichannel Social Media Expertise
From brand awareness to demand generation and everything in between
Responsory develops and executes B2B and B2C social media campaigns across all channels of paid, earned and owned media. We’ll help you gain a thorough understanding of your target market, strategically choose the right social media channels and develop compelling content that resonates with your customers.
Together, we’ll build an effective social media and content strategy that:
Grows and engages your audiences
Promotes a compelling and cohesive brand story
Drives viral awareness
Amplifies your cross-channel marketing campaigns
Delivers measurable results
EXPERTISE
- Strategy, planning, scheduling
- Social insights and analysis
- Organic and paid social
- Audience segmentation and retargeting
- Community building
- Content development
- Multimedia formats
- Influencer programs
- Event activation
- Analytics & reporting
- Executive and employee programs
Social Media Should Be More Than Likes and Shares
At Responsory, we don’t just manage your social media accounts. Our social media team helps you tell your brand story in a way that both drives response and builds connection. We ensure your social media strategy is closely aligned with your brand’s digital marketing, PR and other multichannel efforts. We collaborate with your team to create holistic social media programs guided by data, audience insights and market intelligence.
Here’s what that typically looks like:
Customer journey optimization
Reach audiences with the right messaging, when it matters most
Social media content strategy, creation and curation
Targeted content to amplify your brand story and engage your audiences
Full-service social media execution
From organic social media efforts to event activation and paid social campaigns
Social media program management and reporting
Segmentation, retargeting, testing and performance tracking
