Digital Design & Development Workflow

Let us be your guide! Responsory’s digital workflow is your roadmap for a smooth ride. It’s a guarantee you’ll arrive at your promised destination — on time and within budget — getting you to a digital deliverable that delivers results. After all, you’re looking for meaningful results and an ROI.

How Our Workflow Works

First, Responsory provides discovery, planning, copywriting, content creation, design and development services to ensure your digital objectives are achieved to their fullest potential. It’s first-class, full-service all the way.

Second, we stick to the route. Taking shortcuts will sabotage your success. Responsory’s discovery, planning, design and development process typically occurs in five phases. Of course, we’ll customize our workflow for each client initiative to ensure the activities and deliverables for each phase match our client’s needs.

Lastly, every milestone involves client collaboration and your valuable feedback. You know your business and your voice is an important part of the process. Together, we’ll create an online solution for your organization that gets it to where it needs to be.

When you’re ready to build a better digital experience for your target audiences, start here.

  • Better User Experience
  • Focus on Direct Response
  • Easier Content Management
  • Friendlier Functionality
  • Improved Content
  • Intuitive Interfaces
  • More Measurability
  • Mobile-Friendly Design
  • Multichannel Integration
  • Search Engine Optimization
  • Smarter Design
  • Social Media Savvy

Click, tap, scroll or swipe to walk through our workflow process. Then, get in touch with us.
Let’s talk about how we can put our workflow to work for your digital journey.

RESEARCH & STRATEGY

ACTIVITIES

  • Stakeholder/Management Audit
  • Client Knowledge Transfer
  • Website Analytics Review
  • Primary/Secondary Research
  • Competitive Analysis

DELIVERABLES

  • Scope of Work
  • Technical & Design Requirements
  • Tech Recommendations
  • Information Architecture
  • Project Timeline

PROTOTYPE & UX

ACTIVITIES

  • Page Template Planning
  • SEO Copy & Content Development
  • Rapid Application Prototyping
  • UX Development/Testing

DELIVERABLES

  • Hosting/Database Set-up
  • IA/Template Summary
  • Content Optimization Recommendations
  • Interactive Prototype/Wireframe

CONCEPT & THEME

ACTIVITIES

  • SEO Copy & Content Integration
  • Creative/UI Concepting
  • Front-end/CMS Development
  • Prototype Theming/Skinning

DELIVERABLES

  • Asset Library
  • Creative/UI Concepts
  • Themed Prototype/Site

TEST & FINALIZE

ACTIVITIES

  • Completion of Core Development
  • Proofing & Revisions
  • Beta Site Testing
    Optional:
  • External User Group Testing

DELIVERABLES

  • Final Prototype/Site
    Optional:
  • Site Documentation
  • Style Guide Development

LAUNCH & POST-LAUNCH

ACTIVITIES

  • Hosting/Vendor Coordination
  • 301 Redirects
  • Analytics integration
  • Push Site Live/Hard Launch
  • XML Site Map Submission

DELIVERABLES

  • Live Site or File Handoff
  • Access to Analytics
    Optional:
  • CMS Training
  • A/B Testing
  • Maintenance/Performance Packages

MEASURABLE SUCCESS

BETTER PROCESS, BETTER RETURNS.

It’s true. When you take shortcuts, you will miss the mark. Bring us on as trusted advisors, and together, we’ll create digital solutions that leverage technology, differentiate your brand and drive growth.