Content Marketing - Responsory

Explore Boundless Opportunities with Content Marketing

Content is critical at all stages of your customer journey—for new business acquisition, account nurturing, retention and encouraging referrals. And when planned and executed correctly, content marketing can generate qualified leads and results that boost your bottom line.

What’s hot in content? These are the 20 types of content our clients ask for most.

Many companies are racing to create content. Often, without a proper strategy that aligns their content marketing with their company growth goals, brand and key messages. And, without testing to home in on what performs best. Plus, if their content is not shared in the right places, optimized for SEO and focused on motivating audiences to take action, they are missing opportunities.

That’s where Responsory can help.

Our experienced content experts provide a variety of content marketing services. Explore our inspirational content samples and see the results for yourself.

Experienced Content Marketing Experts

Responsory has been creating strategic content marketing since our inception. Throughout the years, content marketing has inspired as many buzzwords as it has formats and applications — public relations, e-PR, case study development, feature story writing, e-newsletters, video development, blogging, social media, etc.

Today, we bring all those storyselling skills together, along with digital and direct marketing know-how to create winning content marketing programs for our clients. Plus, we integrate your content marketing strategy with other marketing tactics to create blockbuster, revenue-generating campaigns. It’s all part of our proprietary Direct Branding^SM method.

What’s in a Content Marketing Process? For out of this world results, it must be a proven winner.

Content Marketing Services

We can partner with you to provide specific content marketing services or to handle your entire ongoing content marketing program. No matter which path you choose, your content marketing program will be tailored to meet your organization’s specific goals, resource needs and budget. Browse through some of the most common areas our clients ask us to help them with below.

Content Marketing Audit

This is where we take an inventory of your existing content resources. We look at how, where and what you share and determine how to fill gaps and advance your efforts. We also map the customer journey to ensure content is aligned and relevant to prospects and customers throughout their journey.

Content Marketing Plan & Schedule

We’ll map your target audiences, key messages and content ideas into a plan that includes a calendar and metrics to maximize ROI. It will guide your content marketing team and efforts to ensure they are on track.

Content Creative & Development

From white papers, press releases and newsletters to infographics, videos, calculators and slideshares, we’re skilled at writing and designing content that works hard.

Content Library

Organizing your content in a central, accessible location makes it easier to share and repurpose. This is a powerful SEO tactic and it enables you to control and track access. Plus, you can continually add content to keep viewers coming back.

Content Publication/Distribution

Finding the best opportunities to publish and share your content across multiple platforms makes all the difference. If your target audiences aren’t exposed to your messages, they can’t act on them. We use websites, microsites, traditional media, advertising, social media, blogs, email and more to push out content.

Marketing Automation, Lead Nurturing & Retention

You probably know it requires multiple touches for a prospect to turn into a customer. In addition, it’s important to stay in touch with your existing customers to ensure they’re satisfied and interested in buying again and again. We’ll integrate your content marketing and marketing automation efforts for maximum efficiency and effectiveness.

Content Marketing Metrics

Tracking and measuring your content marketing will help us understand what is working best for your company and situation. That will enable us to adjust and improve.

Content Marketing Samples that Inspire

BEST PRACTICES WHITEPAPER

A Powerful Combination: Nurturing Leads with Automation and Valuable Content

Whitepapers make excellent offers that can be used to generate interest. By sharing your valuable knowledge, you’ll position your team members as experts.

BLOG

Gout Blog: Gout Flare Prevention

Blogs offer a flexible, ongoing forum to share varied content. When optimized correctly, blogs create huge value for organic SEO.

CASE STUDY/TESTIMONIAL BROCHURE

Integrated Health for School Districts

Case studies provide valuable third-party credibility that can be leveraged through media placements or self-published brochures. See how we combined three case studies to create a health insurance sales brochure.

DECISION GUIDE

Guiding Small Business Decision Makers with Content

Discover how a Decision Guide can lead prospects choose the best insurance product for their situation.

HOW-TO LANDING PAGE

Winning at the Waiting Game

See how a landing page can serve as a dynamic online brochure that can be shared via multiple channels.

MYTHS & FACTS WHITEPAPER

Surprising Facts About Ancillary Benefits

This whitepaper provides an educational tool for insurance brokers to share with clients as well as an offer for employer decision makers.

RATE CALCULATOR

Savings Calculator

Illustrate savings or income for your target audience via a calculator or another online tool.

VIDEO & INFOGRAPHIC

Infographic & Video Simplify Complex Process

Bring an infographic to life through a short video that tells your story via voiceover and repurposed graphics.

Take a closer look at how content can enrich your sales and marketing initiatives. Responsory’s content marketing approach is strategically creative, focused on delivering measurable engagement from your prospects and customers. Contact the content pros at Responsory to discuss the content strategy, creation, distribution and management opportunities your organization is missing out on.