Explore Boundless Opportunities with Content Marketing
Content is critical at all stages of your customer journey—for new business acquisition, account nurturing, retention and encouraging referrals. And when planned and executed correctly, content marketing can generate qualified leads and results that boost your bottom line.
What’s hot in content? These are the 20 types of content our clients ask for most.
Many companies are racing to create content. Often, without a proper strategy that aligns their content marketing with their company growth goals, brand and key messages. And, without testing to home in on what performs best. Plus, if their content is not shared in the right places, optimized for SEO and focused on motivating audiences to take action, they are missing opportunities.
That’s where Responsory can help.
Our experienced content experts provide a variety of content marketing services. Explore our inspirational content samples and see the results for yourself.
Experienced Content Marketing Experts
Responsory has been creating strategic content marketing since our inception. Throughout the years, content marketing has inspired as many buzzwords as it has formats and applications — public relations, e-PR, case study development, feature story writing, e-newsletters, video development, blogging, social media, etc.
Today, we bring all those storyselling skills together, along with digital and direct marketing know-how to create winning content marketing programs for our clients. Plus, we integrate your content marketing strategy with other marketing tactics to create blockbuster, revenue-generating campaigns. It’s all part of our proprietary Direct BrandingSM method.
What’s in a Content Marketing Process? For out of this world results, it must be a proven winner.
Content Marketing Services
We can partner with you to provide specific content marketing services or to handle your entire ongoing content marketing program. No matter which path you choose, your content marketing program will be tailored to meet your organization’s specific goals, resource needs and budget. Browse through some of the most common areas our clients ask us to help them with below.
Content Marketing Samples that Inspire

BEST PRACTICES WHITEPAPER
BEST PRACTICES WHITEPAPER
A Powerful Combination: Nurturing Leads with Automation and Valuable ContentWhitepapers make excellent offers that can be used to generate interest. By sharing your valuable knowledge, you’ll position your team members as experts.

BLOG
BLOG
Gout Blog: Gout Flare Prevention
Blogs offer a flexible, ongoing forum to share varied content. When optimized correctly, blogs create huge value for organic SEO.

CASE STUDY/TESTIMONIAL BROCHURE
CASE STUDY/TESTIMONIAL BROCHURE
Integrated Health for School Districts
Case studies provide valuable third-party credibility that can be leveraged through media placements or self-published brochures. See how we combined three case studies to create a health insurance sales brochure.

DECISION GUIDE
DECISION GUIDE
Guiding Small Business Decision Makers with Content
Discover how a Decision Guide can lead prospects choose the best insurance product for their situation.

HOW-TO LANDING PAGE
HOW-TO LANDING PAGE
See how a landing page can serve as a dynamic online brochure that can be shared via multiple channels.

MYTHS & FACTS WHITEPAPER
MYTHS & FACTS WHITEPAPER
Surprising Facts About Ancillary Benefits
This whitepaper provides an educational tool for insurance brokers to share with clients as well as an offer for employer decision makers.

RATE CALCULATOR
RATE CALCULATOR
Illustrate savings or income for your target audience via a calculator or another online tool.

VIDEO & INFOGRAPHIC
VIDEO & INFOGRAPHIC
Infographic & Video Simplify Complex Process
Bring an infographic to life through a short video that tells your story via voiceover and repurposed graphics.
Take a closer look at how content can enrich your sales and marketing initiatives. Responsory’s content marketing approach is strategically creative, focused on delivering measurable engagement from your prospects and customers. Contact the content pros at Responsory to discuss the content strategy, creation, distribution and management opportunities your organization is missing out on.