Paid Search Management
Full-funnel, hands-on PPC management that’s part art, part science
At Responsory, we take a dynamic and data-driven approach to paid search marketing. This means developing PPC strategies that fit seamlessly into your multi-channel digital marketing mix (including display advertising and email marketing), constantly testing and optimizing to achieve the best results. Our team of PPC experts works tirelessly to develop compelling ad copy, optimize click-through and conversion rates and ensure alignment between search terms, ad copy and landing page experiences.
In addition to managing your paid search programs, Responsory reports on month-over-month and year-over-year performance metrics, including clicks, click-through rate (CTR), quality score, cost-per-click (CPC), conversion rate and more.
With Responsory’s help, your paid search campaigns will:
- Drive more potential customers to your website
- Reduce CPC and eliminate wasteful ad spend
- Maximize ROI