When done right, search marketing can help your business:
SEO vs. SEM: What’s the difference?
Search Engine Optimization
Uses ORGANIC strategies to appear in search
Best for: building visibility and organic traffic
Search Engine Marketing
Uses PAID strategies to appear in search
Best for: driving conversions
Organic Search Marketing = Search Engine Optimization
On-page, off-page and technical SEO for visibility at every stage of the buyer journey
Search Engine Optimization (SEO) is search marketing that’s about more than ranking on Google. It’s about being found when it matters most. It requires an SEO strategy that builds trust and ensures your brand is consistently top of search and top of mind – and Responsory’s team of SEO experts can help you do just that.
Our process starts with a comprehensive SEO audit to understand what’s working, what’s not and how we can make the most impact. We’ll then build and implement your custom SEO strategy. Depending on your needs, this includes a combination of:
- SEO strategy & planning
- Technical SEO audit
- Content SEO audit
- Keyword research
- SEO copyediting and writing
- Link building
- WordPress Yoast implementation
- Website SEO maintenance
- SEO analytics and reporting
And in typical Responsory style, we don’t stop there. We continuously monitor results, test and adjust our SEO efforts to ensure you’re getting the most organic visibility possible.
Paid Search Management
Full-funnel, hands-on PPC management that’s part art, part science
At Responsory, we take a dynamic and data-driven approach to paid search marketing. This means developing PPC strategies that fit seamlessly into your multi-channel digital marketing mix (including display advertising and email marketing), constantly testing and optimizing to achieve the best results. Our team of PPC experts works tirelessly to develop compelling ad copy, optimize click-through and conversion rates and ensure alignment between search terms, ad copy and landing page experiences.
In addition to managing your paid search programs, Responsory reports on month-over-month and year-over-year performance metrics, including clicks, click-through rate (CTR), quality score, cost-per-click (CPC), conversion rate and more.
With Responsory’s help, your paid search campaigns will:
- Drive more potential customers to your website
- Reduce CPC and eliminate wasteful ad spend
- Maximize ROI
- Display advertising
- PPC strategy & planning
- Keyword research & analysis
- Ad copy creation
- Landing page development & optimization
- PPC campaign management
- PPC cost management
- Performance analysis and reporting