In this Peek Behind the Scenes, I’m sharing a video we produced for one of our ancillary insurance clients. If you’re familiar with supplemental benefits, you know — marketing ancillary insurance products is challenging. Ancillary products are often not top of mind for brokers. Employer decision makers are busy and looking for easy solutions. And, consumers are intimidated and wary of what they get for their enrollment. For our ancillary insurance clients, Responsory delivers proactive planning and results-minded strategy to get the most out of their marketing investments. This week’s Peek is an example of that.
The first of a series of :60 second videos has rolled out for Renaissance Life and Health Insurance Company of America. As an industry leader, the organization has invested in a deep, multichannel outreach initiative to educate and support HR managers and benefits administrators on the topic of ancillary benefits. The video series will be featured in a variety of messaging and platforms.
To take on this important and comprehensive outreach initiative, Renaissance has recruited Responsory to drive strategy, creative, execution and measurement.
Today’s benefits administrators have their hands full and their resources are often stretched. They know how important benefits are to attracting and retaining good employees, but often their time and resources don’t allow them to focus their efforts on building and managing supplemental offerings like dental, vision, life and disability.
The first of the new :60 second video series drives the HR benefits administrator audience to RenaissanceForEmployers.com. There, Renaissance makes the administrators’ job easier with a one-stop library of informative resources specifically tailored for employers and their employees.
With 80% of employees seeing a cost-savings advantage to purchasing voluntary benefits at work, its more crucial than ever that HR managers and benefits administrators have access to invaluable resources like these. With this employer outreach initiative, Renaissance is empowering employers to educate their employees about their ancillary insurance options and the benefits of enrolling.
Interested in seeing more? Check these out: