Do you ever get the impression that Search Engine Optimization (SEO) is the wild west of digital marketing? Heck, even for the
hardened seasoned pros on our team, keeping up with the latest SEO tools, trends and best practices can feel like a downright Sisyphean task. Ugh, and don’t even get me started on the constant search algorithm changes. But, like many things in adulthood, we do SEO because we have to – and when you do it well, it works.
Which brings me to today’s topic of discussion: meta tags.
At its core, SEO is about enhancing your website’s visibility and user engagement. To this end, meta tags play an important role in summarizing, contextualizing and prioritizing content on your site to the benefit of its search engine ranking and user experience (UX).
While there are a number of meta tags that your site may use, for the sake of time and sanity, let’s focus on the two biggies: title tags and meta descriptions.