1 Surefire Way to Improve the Performance and ROI of Your Website — Do an Audit
If you’ve never audited your website (or it’s been a while), chances are you should.
What is a website audit?
A website audit involves analyzing your site to uncover issues that may be hurting your search visibility, negatively impacting your marketing campaigns and turning away visitors. It includes a review of your site’s:
- user experience and
- SEO (search engine optimization)
Why do you need a website audit?
Regular website audits help you identify improvements that can be made to increase traffic, improve engagement and raise conversion rates. According to WooRank, “What separates successful sites is that improvements are constantly evaluated and tested to allow changes to be tracked and measured.”
A website audit doesn’t have to be intimidating
Don’t waste precious resources worrying about every available measurement for your website. Instead:
The investment you make in conducting a thorough, appropriately-focused audit of your site should equate to the improved performance you expect to receive in return. Free tools are great at providing high level stats and hints at what issues your site faces, but keep in mind that those tools cannot FIX those issues.
If you’re serious about making changes to your site that will quantifiably increase traffic, improve engagement and raise conversion rates, then you need to invest in a custom-tailored audit with an experienced digital marketing partner.
What’s Included in a Responsory Website Audit
Responsory will customize your website audit for your organization’s particular situation and objectives. The following are the most common areas of focus:
What does a website audit deliverable look like?
You’ll receive a detailed report that definitively describes your site’s issues and provides comprehensive recommendations to resolve them.
How to get started
When you’re ready to talk about your website audit goals, we’re ready to listen. A candid conversation with Responsory’s digital marketing pros about your pain points is a great place to begin. We’ll discuss your website audit goals and prepare an estimate for you. Typically, a website audit will take 6 to 8 weeks to complete and require a budget that depends on the size and condition of the site.
What will be expected of you
When you engage Responsory for a comprehensive website audit, we will ask you to help us collect the following information:
If there are items on this list that you don’t have due to technical or resource issues, don’t fret. When you work with a partner like Responsory, a customized audit can include the development of these essential components. They can be built into the final deliverable!
Ready, Set, Audit!
Are you ready to increase traffic, improve engagement and raise conversion rates for your website? We’re ready to help. Give us a call today.