As seen in THE BEAT, December 2019. Subscribe here.
If you answered, “YES,” there’s a really good chance your reasons are more common than you realize. The most common reasons marketers claim social media is missing from their mix:
- We don’t have anything worthwhile to share on social media
- There’s no time/resources/experience on staff to handle it right
- We don’t have budget to advertise on social media
- Our execs don’t “get” social media
- or our company isn’t tech savvy
- or our customers and prospects aren’t on social media
- We tried it but it didn’t work
- The social community for our industry/products is small
If one or more of these reasons fit your situation, we’ve got some great advice to share with you.
First, don’t think of social media marketing as a one size fits all or all or nothing proposition. Rather, think about your organization’s values. How do they fit with those of the social media channel? Be selective. Select only the social platform(s) that support your business objectives. You absolutely do not have to be ever-present everywhere.
Second, admit when you need help. Getting a social media marketing plan in place can be a daunting task. There are a lot of parts to coordinate. And, they must be pieced together before you hit that “Post” button. Outsourcing the plan, platform(s) set-up and overall foundation will make the endeavor much less painful and you’ll see concrete results a lot faster.
Lastly, proactively form a social media posse for your organization. Leveraging the company’s social media marketing investment with brand ambassadors will exponentially expand your reach and credibility in the marketplace. When employees are included in social media efforts, they become powerful brand advocates who can help extend the reach of your content and connect with audiences on a completely new level. Plus, encouraging your employees to post and share content will not only represent your company well and drive traffic to your site, but it can also help each employee boost their personal brand and grow their professional networks. It’s a win-win.
Stop with the excuses and step up to the social media plate! With a bit of guidance and inspiration, your organization could be using social media to bolster your bottom line by increasing brand awareness, improving SEO and building customer relationships. If you’re looking for a helping hand, get in touch with the social pros at Responsory.