Eye Opener Ancillary insurance brands like EyeMed Vision Care, America’s fastest growing vision benefits company, have a tough time getting face-time with busy brokers and employer decision makers.  For EyeMed, winning over key broker relationships is among its top priorities. As its direct marketing agency, Responsory is continually helping EyeMed test new multichannel approaches that generate leads and build relationships with its target audiences. This time our charge was to create a fresh approach to meet a high response rate goal, while looking for ways to optimize ROI. FORMAT [...]

Clever Cross-channel Campaign Ignites Leads (up 338%!) Client: Renaissance Life & Health Insurance Company of America This young, entrepreneurial ancillary insurance company is on a growth trajectory. To help accelerate expansion, the company turned to Responsory for strategic marketing support, especially in the area of group sales and lead generation for its dental, vision, life and disability products. During our first year of engagement, our primary objectives were to boost awareness, drive engagement and generate quotes from brokers and agents in key new markets. We also wanted to increase awareness among employer group decision makers. Responsory applied its Direct BrandingSM process and [...]

Multichannel Strategy Works Hard for Blue Small Group Client: Blue Cross and Blue Shield of Kansas Over the last few years, Responsory has helped Blue Cross and Blue Shield of Kansas make a name for itself among entrepreneurs, start-ups and small businesses of all types. A dominant player in the Kansas health insurance market among individuals and larger employers, Blue Cross Kansas saw an opportunity to offer high quality health plans that small business owners could afford. It invited Responsory to help carve out this new segment and cost-effectively reach it with content and messaging that educates as it [...]

Breathing New Life into a Historic Membership Organization Client: Civil War Round Table of Milwaukee At over 70 years old, the Civil War Round Table of Milwaukee was suffering from the negative affects of a decrepit brand identity and dilapidated web presence. Of the 300+ Civil War round tables in the US, CWRT of Milwaukee boasts the second largest membership.  But the organization’s board was worried about losing members and not being able to recruit new members without having a functionally sophisticated website that could properly promote events, solicit new members, and integrate with social media. Responsory preserved the rich [...]

New Pharma Site Strikes Important Balance Client: Hikma Pharmaceuticals The prescription for this pharmaceutical website was to strike the right balance between serving patients and healthcare professionals. Ready to promote its black box rheumatoid arthritis drug Ridaura®, Hikma Pharmaceuticals (formerly West-Ward Pharmaceuticals) called on Responsory to develop a multi-purpose, educational website. With the goal of addressing needs for both patients and healthcare professionals, we rolled up our sleeves and set to work. Black box drugs can often generate more questions among concerned patients. One of our priorities was to help answer those questions for patients and seamlessly put those answers in [...]

A New Course of Action Leads to a Healthy Prognosis for Pharma Drug Client: Hikma Pharmaceuticals What started as a comprehensive digital marketing audit for a young brand has resulted in a major overhaul and remarkable growth within a 12-month period. 17% boost patient savings card downloads 20% more sample kit requests 28% uptick in time on page 197% increase in referral traffic 1,185% surge in paid search traffic A comprehensive audit and fact-based analysis Hikma Pharmaceuticals (formerly West-Ward Pharmaceuticals) asked Responsory to conduct a thorough audit of its ailing Mitigare website, [...]

Fast Pharma Launch Fueled by Proven Process Client: Hikma Pharmaceuticals With a relationship already steeped in a number of marketing and digital successes for its Mitigare® gout flare prevention medication, Hikma Pharmaceuticals (formerly West-Ward) knew it could count on Responsory for an agile strategy, calculated creative and quick turnaround for its new product launch. The drug product launch roll-out for ritonavir needed a brand identity, collateral, email and website developed virtually overnight. Embarking on a new product launch initiative is no easy task, and even more complicated for a pharmaceutical drug. Thanks to a proven process we’ve been practicing and honing for nearly two decades, called Direct BrandingSM, Responsory was more than [...]

A Total Overhaul for Transworld Systems’ Website Client: Transworld Systems, Inc. The financials sector leader, Transworld Systems, Inc. (TSI), realized that its problematic site was difficult for users to navigate and did not support their search engine optimization goals. With an eye on re-engineering its online presence to solve these issues and capture more market share, TSI called on Responsory. RESULTS: Just over 6 months later, the renovated and optimized TSICO.com was live. Enjoy this Quick Tour of the new TSICO.com: If you’re looking for a website partner, consider this. Responsory embarks on every client initiative with the intention to create a long-term partnership. [...]

A Clean Website Redesign for Kleen Test Products Client: Kleen Test Products Corporation Beginning as always with a thorough audit, looking at SEO, content, navigation, competitor websites, and much more, Responsory embarked on a website redesign for kleentest.com last fall. At 5 years old, the site’s content remained highly relevant and keyword focused, but its framework and overall design looked dated. Our focus for the new site included a refreshed brand identity and color palette, a modern, new look, larger-scale imagery representing its various markets, product areas and capabilities, a more sophisticated lead capture response mechanism, a new blog and updated [...]

Infographic Inspires Innovative Video to Guide Prospects Step-by-Step Client: ASQ When you love content marketing as much as we do here at Responsory, innovation comes more naturally. Of course, it doesn't hurt that we're staffed with incredibly talented copywriters and designers who love what they do. Creating and repurposing content in fresh ways gets our clients more value out of their content marketing investments, so they love what we do, too! Here's one fun example. The American Society of Quality (ASQ), a knowledge-based global community of quality professionals 80,000 strong, engaged Responsory to develop a step-by-step guide to gaining one of their 18 [...]