Whether launching a product, rolling out your brand or entering a new market, let Responsory sweat the details so you don’t have to.

Supporting Your Launch Every Step of the Way


  • Market Research
  • Value Proposition Development
  • Promotional Planning
  • Influencer Outreach
  • Brand Building
  • Website Development
  • Social Channel Strategy


  • Advertising (print & digital)
  • Public Relations
  • Social Media & Community Management
  • Events (online & in-person)
  • Email Marketing
  • Content Marketing


  • Measurement & Reporting
  • Campaign Optimization
  • Ongoing Marketing Strategy
  • SEO Enhancements

Strategies Tailored to Your Needs

We don’t do one-size fits all campaigns. Clients choose Responsory because they know we put in the work to make informed, strategic recommendations that are customized to their unique operational situations, organizational goals, and functional needs. As a team, we’ll work together to plan, create and execute on your launch strategy, then provide ongoing support with robust reporting and optimization recommendations.

Our Launch Services Are Perfect For

Startups & New Brands

Startups & New Brands

Are you new to the market? Have you recently rebranded? We’ll develop strategies to get your name out there.

New Products & Services

New Products & Services

Part of successfully launching a product or service is knowing where you fit in. Let’s dig in, make a plan, and get rolling.

New Markets & Verticals

New Markets & Verticals

Are you expanding your footprint or entering into a new vertical? We’ll help you get the most out of these new opportunities.

Product Launch Planning

When introducing a new product or service to the market, you need to make a big impact on the market and capitalize on those gains – fast. But it is a process that involves a series of coordinated marketing and sales activities aimed at creating awareness and excitement for the product, generating demand, and driving sales.

Rooted in research, a successful product launch requires careful planning to:

  1. Set expectations for the launch date, target audience, and the features and benefits of the product or service. Building excitement and anticipation for the product can help drive early sales and positive word-of-mouth.
  2. Define your target audience. Creating messaging and promotional materials that resonate with your audience can increase the likelihood success.
  3. Allocate resources effectively, including determining which channels and tactics will be used to reach the target audience, as well as the budget required to execute the launch successfully.
  4. Measure success. A product launch marketing plan provides a roadmap for measuring the success of the launch. This includes setting specific, measurable goals and metrics that can be used to evaluate the effectiveness of the launch and make adjustments as needed.
  5. Build momentum. A well-executed product launch can build momentum for the product and help establish it as a leader in its category. This can increase brand awareness, drive sales, and lay the foundation for long-term success.

Our Product Launch Workflow

Based on our Direct Branding℠ method, we’ve developed a suite of services to support your product marketing initiatives from liftoff to landing.

Next Step: Liftoff

With Responsory as your guide, you’ve got a one-way ticket to success. Contact us to discuss how we can help you make your product launch, brand rollout or market entrance something memorable.

Our Launch Portfolio Highlights