See how a fresh brand identity and dynamic new website will help this Milwaukee-area nonprofit connect seniors with local resources.

See how we helped SPERO Senior Ministries refine its message and engage donors with an 8-page appeal brochure.

Explore how a strategic merger, powered by a unified brand identity and website transformation, led to a robust managed care presence in Wisconsin.

Breathing New Life into a Historic Membership Organization Client: Civil War Round Table of Milwaukee At over 70 years old, the Civil War Round Table of Milwaukee was suffering from the negative affects of a decrepit brand identity and dilapidated web presence. Of the 300+ Civil War round tables in the US, CWRT of Milwaukee boasts the second largest membership.  But the organization’s board was worried about losing members and not being able to recruit new members without having a functionally sophisticated website that could properly promote events, solicit new members, and integrate with social media. Responsory preserved the rich [...]

Marketing Audit Uncovers a Golden Opportunity for Technical College Client: Waukesha County Technical College WCTC, a long-standing provider of accessible career and technical education in Waukesha County, Wis., needed a fresh perspective on its current marketing efforts. Like many technical and trade schools in the nation, the college was faced with declining enrollment and looking to turn this trend around. Responsory applied our proprietary Direct Branding℠ method to conduct a marketing audit and develop an integrated marketing plan and framework for future campaigns. During this process, we uncovered a key audience insight. WCTC’s marketing efforts were focused on and targeted toward high school-age students. [...]

ACA Enrollment Campaign Earns a Healthy 71% Click to Conversion Rate Client: InHealth Mutual Ohio InHealth Mutual is a nonprofit insurer – a consumer operated and oriented plan (CO-OP) – built for members by members to provide quality, affordable health insurance that is responsive to the needs and wants of all Ohioans. It is different from the traditional insurers given its nonprofit status and focus on individuals and small businesses, which includes a governing board of directors with a members majority. Over a 3.5 month period, our Smart Zones by Responsory campaign goals were to: Increase landing page traffic Generate engagement through landing page link(s) Build awareness of InHealth among specific target audiences Test creatives We targeted millennials and young families in all 88 Ohio counties with two campaigns. For the first month, we ran a pre-enrollment brand awareness campaign to prime our target audiences for action. Display ad audiences were prompted to locate a broker. The remaining 2.5 months, we ran our enrollment campaign and audiences were prompted to get an online quote. PRE-HEAT RESULTS Our pre-enrollment mix of creatives and landing page usability strategies earned a .09% CTR and a 39% click to conversion rate. Remember, a conversion means the user searched for a broker near them. Nearly 4 out of every 10 ad clickers took this action! ENROLLMENT RESULTS The enrollment campaign ads earned 0.11% to .14% CTR - we ran creative tests - with an average of .12% and 71% click to conversion rate. A conversion click means the user used the online quote function on the landing page. So, 7 out of every 10 ad clicks resulted in a get a quote conversion! These outstanding results demonstrate Smart Zones' unusual ability to accurately target audiences and the powerful reach of this cookie-free platform. Request your free Smart Zones by Responsory demonstration today!

Utility Market Expansion Campaign Client: Milwaukee Water Works Rescued from near-mediocrity; new campaign boasts a world-class look for Water Utility. When the City of Milwaukee set its sights on building its reputation as a superior source for plentiful, safe water, the Milwaukee Water Works sought out the strategically creative counsel of Responsory (formerly Johnson Direct). Milwaukee’s freshwater advantage for business is an abundant, high-quality water supply at low cost with discounts for business, provided by the Milwaukee Water Works. This is a competitive edge for businesses that rely on water, such as chemical and metal fabricating manufacturers and food and beverage [...]

Response Rates Soar with Smarter Segmenting Client: Health Alliance Seeking more market share in an aggressively competitive marketplace? Suffering from low awareness in target service areas? Yearning for a truly multichannel approach to reach several key segments? You’ve come to the right place. You’ll find that no one at Responsory shies away from a true challenge. And, that’s what the folks at Health Alliance Medical Plans were counting on. Health Alliance Medical Plans asked us to help it capture more market share in Illinois among those who need individual health insurance coverage. One of our distinct target segments were Baby Boomers — that is, [...]

Commemorative Content Resurrects Consumer Interest Client: Milwaukee Water Works In September 2014, Milwaukee’s historically-significant North Point Tower celebrated its 140th anniversary. As a crucial part of the original Milwaukee Water Works, the utility asked Responsory to create a very special, commemorative brochure. This content would be part of the celebration, made available online and archived for historical reference. Responsory felt this piece deserved a distinct treatment, being the only commemorative content to celebrate the Tower’s anniversary. While meeting MWW brand standards, we carefully introduced vintage photographs, 19thcentury-inspired design elements and compelling copy to honor the historical landmark and highlight the early [...]

Smart Direct Mail Earns an A+ Client: Wisconsin Lutheran High School (WLHS) How do you earn $100k in just one month for classroom furniture and equipment? Well, it’s a bit like cramming for a final exam. You do what it takes! Wisconsin Lutheran High School (WLHS) asked Responsory to develop an appeal as part of the “Gifted for Praise” building project. With just two weeks to hit our drop date, Responsory swiftly crafted a smart-looking 8.5” x 14” direct mail package that included an appeal letter with tear-off reply form, insert and BRE. The letter’s content combined emotion, purpose and sense [...]