Not For Profit

See how a fresh brand identity and dynamic new website will help this Milwaukee-area nonprofit connect seniors with local resources.

See how we helped SPERO Senior Ministries refine its message and engage donors with an 8-page appeal brochure.

Explore how a strategic merger, powered by a unified brand identity and website transformation, led to a robust managed care presence in Wisconsin.

Breathing New Life into a Historic Membership Organization Client: Civil War Round Table of Milwaukee At over 70 years old, the Civil War Round Table of Milwaukee was suffering from the negative affects of a decrepit brand identity and dilapidated web presence. Of the 300+ Civil War round tables in the US, CWRT of Milwaukee boasts the second largest membership.  But the organization’s board was worried about losing members and not being able to recruit new members without having a functionally sophisticated website that could properly promote events, solicit new members, and integrate with social media. Responsory preserved the rich [...]

Marketing Audit Uncovers a Golden Opportunity for Technical College Client: Waukesha County Technical College WCTC, a long-standing provider of accessible career and technical education in Waukesha County, Wis., needed a fresh perspective on its current marketing efforts. Like many technical and trade schools in the nation, the college was faced with declining enrollment and looking to turn this trend around. Responsory applied our proprietary Direct Branding℠ method to conduct a marketing audit and develop an integrated marketing plan and framework for future campaigns. During this process, we uncovered a key audience insight. WCTC’s marketing efforts were focused on and targeted toward high school-age students. [...]

Our targeted, multi-channel campaign helped InHealth Mutual Ohio surpass their enrollment goals by 27% in just one year. With data-driven strategies and personalized messaging, see how delivered measurable results for this mission-driven health co-op.

Utility Market Expansion Campaign Client: Milwaukee Water Works Rescued from near-mediocrity; new campaign boasts a world-class look for Water Utility. When the City of Milwaukee set its sights on building its reputation as a superior source for plentiful, safe water, the Milwaukee Water Works sought out the strategically creative counsel of Responsory (formerly Johnson Direct). Milwaukee’s freshwater advantage for business is an abundant, high-quality water supply at low cost with discounts for business, provided by the Milwaukee Water Works. This is a competitive edge for businesses that rely on water, such as chemical and metal fabricating manufacturers and food and beverage [...]

Response Rates Soar with Smarter Segmenting Client: Health Alliance Seeking more market share in an aggressively competitive marketplace? Suffering from low awareness in target service areas? Yearning for a truly multichannel approach to reach several key segments? You’ve come to the right place. You’ll find that no one at Responsory shies away from a true challenge. And, that’s what the folks at Health Alliance Medical Plans were counting on. Health Alliance Medical Plans asked us to help it capture more market share in Illinois among those who need individual health insurance coverage. One of our distinct target segments were Baby Boomers — that is, [...]

Commemorative Content Resurrects Consumer Interest Client: Milwaukee Water Works In September 2014, Milwaukee’s historically-significant North Point Tower celebrated its 140th anniversary. As a crucial part of the original Milwaukee Water Works, the utility asked Responsory to create a very special, commemorative brochure. This content would be part of the celebration, made available online and archived for historical reference. Responsory felt this piece deserved a distinct treatment, being the only commemorative content to celebrate the Tower’s anniversary. While meeting MWW brand standards, we carefully introduced vintage photographs, 19thcentury-inspired design elements and compelling copy to honor the historical landmark and highlight the early [...]

Smart Direct Mail Earns an A+ Client: Wisconsin Lutheran High School (WLHS) How do you earn $100k in just one month for classroom furniture and equipment? Well, it’s a bit like cramming for a final exam. You do what it takes! Wisconsin Lutheran High School (WLHS) asked Responsory to develop an appeal as part of the “Gifted for Praise” building project. With just two weeks to hit our drop date, Responsory swiftly crafted a smart-looking 8.5” x 14” direct mail package that included an appeal letter with tear-off reply form, insert and BRE. The letter’s content combined emotion, purpose and sense [...]