Project Description

Smart Direct Mail Earns an A+

Client: Wisconsin Lutheran High School (WLHS)

How do you earn $100k in just one month for classroom furniture and equipment? Well, it’s a bit like cramming for a final exam. You do what it takes!

Wisconsin Lutheran High School (WLHS) asked Responsory to develop an appeal as part of the “Gifted for Praise” building project.

With just two weeks to hit our drop date, Responsory swiftly crafted a smart-looking 8.5” x 14” direct mail package that included an appeal letter with tear-off reply form, insert and BRE. The letter’s content combined emotion, purpose and sense of urgency.

RESULTS: The appeal earned honor-roll marks by earning 66% above goal.