See how Responsory revitalized a struggling B2B email marketing campaign, leading to significant improvements in engagement, click-through rates, and lead generation.

Discover how EyeMed's innovative broker campaign, crafted with a captivating transparency theme, drove a 27% engagement rate and positioned them as a trusted advisor in the vision benefits market.

See how we leveraged advanced audience targeting and a purpose-built landing page to drive phone enrollments for iCare's new OTC benefit card program, achieving impressive results in a short timeframe.

Brand & Website Revamp for Clamp Manufacturing Leader Client: Vermatic, Incorporated Enjoy a Quick Tour of the Vermatic website: Vermatic, a 35-year clamp manufacturing veteran, recently launched a revamped brand identity, website, sales materials and LinkedIn presence. Although Vermatic's reputation for superior quality has earned it an ever-growing roster of OEM and stationary machine manufacturing customers, the company felt as though its brand identity and website were holding it back. "The exceptional products and service our customers rely on gives them a distinctive edge in a fiercely competitive market," explains Cathy Frantz, President, Vermatic. "Our [...]

Campaign Rocks 31% Response Rate Client: EyeMed Vision Care Just 3 weeks before creative needed to be in market, EyeMed Vision Care asked Responsory to help it launch a fresh broker campaign to ignite cold leads. Because health insurance is the main focus of these busy insurance professionals, it’s especially challenging to capture their attention with ancillary benefits. Having executed similar campaigns for EyeMed in the past, we took our learnings and quickly applied them. We combined proven tactics ― including a winning (and cost-effective) direct mail format, coordinating email and response-driven landing page ― with a super-hot [...]

Brand & Website Strategy Blasts New Technology to Top 10 Client: TSI When TSI, the largest US debt collection agency, was on the verge of launching a new online-based accounts receivable solution developed specifically for small to medium businesses, it called Responsory. They tasked us with brand identity and website design and development. Our Direct Branding method is built for the launch of new product innovations. When launching a new technology or software product it is important to deeply connect with the target audiences' hot buttons so that messaging can be tailored to address them. For the one-of-a-kind [...]

Video Helps Build Trust for Growing Insurance Brand Client: Renaissance Insurance Video content was an important component of our Small Group Awareness Campaign strategy for Renaissance last year. This growing entrepreneurial insurance company wanted to generate more awareness of its products in new markets. Video was the perfect medium to bring the brand to life by creating a more human connection. From the start, we planned to use video in multiple formats throughout the campaign. In addition, we also planned for broader corporate and internal uses of the video footage so we could amplify our efforts. Video in [...]

Digital Campaign Makes ACA Decision Making Easier Client: Children’s Community Health Plan With an 838% year over year increase in ACA plan membership, Children's Community Health Plan (CCHP) had high expectations for the 2019 open enrollment period. Having been a part of 2018's success story, CCHP asked Responsory to deploy another Smart Zones audience targeting and display advertising campaign. Our strategy for CCHP's Together Plan was to segment our audiences and tailor our creative and messaging to each segment's specific needs and concerns. We also directed some very important improvements on their landing pages, adding and revising content to guide [...]

A Product Launch that Goes Above and Beyond Cleanfinity Brands® was preparing to launch a new earth-conscious cleaning product line under the brand name Beyond™. With well-known manufacturers like Clorox, Seventh Generation and Method dominating the eco-friendly cleaning space, Cleanfinity knew it needed a stand-out website tailored to attract consumers and product buyers. Our website design and development plan centered around 3 points of emphasis: Easy-to-understand product descriptions emphasizing safety Bright larger-scale imagery Flexible back-end design to accommodate the growing product line Enjoy our Quick Tour video of the [...]

Eye Opener Ancillary insurance brands like EyeMed Vision Care, America’s fastest growing vision benefits company, have a tough time getting face-time with busy brokers and employer decision makers.  For EyeMed, winning over key broker relationships is among its top priorities. As its direct marketing agency, Responsory is continually helping EyeMed test new multichannel approaches that generate leads and build relationships with its target audiences. This time our charge was to create a fresh approach to meet a high response rate goal, while looking for ways to optimize ROI. FORMAT [...]