Project Description
Brand & Website Revamp for Clamp Manufacturing Leader
Client: Vermatic, Incorporated
Enjoy a Quick Tour of the Vermatic website:
Vermatic, a 35-year clamp manufacturing veteran, recently launched a revamped brand identity, website, sales materials and LinkedIn presence. Although Vermatic’s reputation for superior quality has earned it an ever-growing roster of OEM and stationary machine manufacturing customers, the company felt as though its brand identity and website were holding it back.
“The exceptional products and service our customers rely on gives them a distinctive edge in a fiercely competitive market,” explains Cathy Frantz, President, Vermatic. “Our brand and product resources need to reflect that level of excellence, too.”
SOLUTIONS PROVIDED:
- Responsory applied its secret to branding success to create the reinvigorated brand.
- With an approved identity and color palette established, we developed a brand style guide and used it to apply the new identity to a variety of sales and marketing content.
- Our digital design and development workflow guided our WordPress website design and development, resulting in an easy-to-navigate site that provides its engineering audience the specs and guidance they expect.
- The brand strategy and website messaging drove the building of the company’s LinkedIn page and social media strategy, founded on the 5 Essential Best Practices for B2B Marketers.
RESULTS:
Responsory’s focus on building a strong foundation is kickstarting Vermatic’s sales and marketing efforts and supporting the company’s new product launches.
Grant Johnson, CEO, Responsory, describes the rebranding effort:
“Vermatic’s customer roster includes some of the biggest, hardest working equipment manufacturers in the world. These are global brands that depend on Vermatic for its higher-quality clamp products, shorter production times and greater flexibility to fulfill custom orders. Responsory has delivered a brand identity that will resonate with this caliber of customer.”
