Portfolio

Infographic Inspires Innovative Video to Guide Prospects Step-by-Step Client: ASQ When you love content marketing as much as we do here at Responsory, innovation comes more naturally. Of course, it doesn't hurt that we're staffed with incredibly talented copywriters and designers who love what they do. Creating and repurposing content in fresh ways gets our clients more value out of their content marketing investments, so they love what we do, too! Here's one fun example. The American Society of Quality (ASQ), a knowledge-based global community of quality professionals 80,000 strong, engaged Responsory to develop a step-by-step guide to gaining one of their 18 [...]

A Powerful Combination: Nurturing Leads with Automation and Valuable Content Client: Usource Usource, a premier East Coast energy consulting firm, was looking to establish a more proactive lead nurturing strategy for initiating engagement with new prospects and nurturing leads through the sales funnel. The company’s first step was to invest in a new marketing automation platform. The next step was to develop the strategy and content to drive these efforts and best leverage the technology. This is where Responsory stepped in. To help Usource develop a foundation for an ongoing lead nurturing strategy and get the most out of their marketing [...]

Marketing Audit Uncovers a Golden Opportunity for Technical College Client: Waukesha County Technical College WCTC, a long-standing provider of accessible career and technical education in Waukesha County, Wis., needed a fresh perspective on its current marketing efforts. Like many technical and trade schools in the nation, the college was faced with declining enrollment and looking to turn this trend around. Responsory applied our proprietary Direct Branding℠ method to conduct a marketing audit and develop an integrated marketing plan and framework for future campaigns. During this process, we uncovered a key audience insight. WCTC’s marketing efforts were focused on and targeted toward high school-age students. [...]

New Creative Beats Control: Reduces Cost per Lead 30% Client: iCare Independent Care Health Plan iCare Independent Care Health Plan specializes in dual eligibility health insurance plans for low income residents in Wisconsin who qualify for Medicare and Medicaid. Several years ago, the company approached Responsory to provide direct marketing counsel and improve its marketing ROI. The existing control had a strong response rate, but it was expensive to produce. In addition, response was starting to wane. Responsory designed three initial direct mail concepts to test. One of our concepts immediately beat the existing control with an excellent response rate [...]

Unmatched Reach + the Right Offer = 380% ROI Client: Standard Process Standard Process engaged  Responsory to execute a B2B display advertising pilot program targeted at chiropractors who are qualified to be Standard Process customers. The goals for the 6-week Smart Zones  campaign were to build brand awareness among qualified prospects and engage prospects to take a closer look at Standard Process. The nutritional supplement leader, well known for its whole food philosophy, provided its B2B prospect list of which 80% were matched to a known IP address. “The match rates that Smart Zones is able to deliver are unheard of in the industry [...]

See how EyeMed achieved a 15% response rate with cold brokers using a creative multichannel strategy and voice tech.

Strategic, Integrated PR Program Reaps 11 to 1 ROI Client: Gardner Bender For over 60 years, Actuant's Gardner Bender brand of electrical tools, voltage testers, and wire management products has been a mainstay in the electrical aisle of leading retailers. In addition to professional electricians, contractors and plumbers, these products are used by “do-it-yourselfers” working on projects around the house. As agency of record, we worked with electrical products manufacturer Gardner Bender to launch its first-of-a-kind line of Circuit Alert professional-grade hand tools. The goal? To generate industry-wide awareness for the unique tools, support sales efforts in retail and distributor channels, [...]

Innovative Smart Zones Program Attains the Impossible Client: EyeMed Vision Care How do you market a tailored message to a highly specialized audience segment when you don’t have a customer or prospect list?     When EyeMed Vision Care approached Responsory with this seemingly impossible task, the vision insurer wanted to inform recent retirees of a select employer that they were now eligible for EyeMed vision benefits. The catch? EyeMed did not have access to any identifying information – no names, mailing addresses or IP addresses. . . nothing. All we knew about the audience was the name of their previous employer and their employment status (recent retiree). We knew this was [...]

Rebranding Super Products Pumps Up Image & Sales Client: Super Products How do you compete with a 1,000 pound Gorilla in your industry? You market smarter. That’s what a rebranding initiative did for the up and comer sewer, excavator and vacuum truck manufacturer, Super Products. Animal Magnetism… Out Of The Box Creativity With Purpose Marketing for this engineering-focused manufacturer of industrial vacuum products had been sporadic or nonexistent. While the company’s products enjoy a good reputation in the market, its new parent company saw an untapped opportunity and turned to Responsory for help supporting its growth goals. Responsory conducted an in-depth [...]

Integrated Campaign for Voluntary Insurance Client: Delta Dental of Wisconsin Marketing Assistance Kit Generates Healthy Smiles Insurance trends have been moving toward more voluntary (employee-paid) programs, especially for dental and vision insurance. To pursue significant opportunities to boost its voluntary enrollment participation rate within its individual business accounts category, Delta Dental of Wisconsin came to Responsory to create business-to-business and business-to-consumer marketing materials and an online enrollment microsite. The resulting multichannel marketing kit provides agents and employers with communications tools to support education and awareness among employees, makes enrollment convenient and easy, and drives a higher level of participation in [...]