Individual Insurance Microsite Strategy & Creative Client: Delta Dental of Wisconsin Website Designed to Educate and Guide Users to Purchase The state’s most popular dental insurance provider came to Responsory, a Johnson Direct company, to plan and design a product-dedicated website for its new Individual insurance plan. Responsory strategized the site and produced its content to educate prospective subscribers and empower agents with easy-to-digest product information. Most importantly, the microsite is designed to walk subscribers and agents through a simple online enrollment process. The product-focused website offers the following benefits to its target audiences: Agents use it as a “one stop [...]

Corporate Website Achieves “Top Notch” Status Client: Meridian Industries Meridian Industries, Inc., a 71-year-old privately owned, diversified manufacturing company headquartered in Milwaukee, is a $300 million-plus business that currently comprises five unique operating companies. Like any other business of its size and stature, its leaders desired a meaningful and top-notch website presence. The company’s leadership realized that its corporate website presence did not accurately reflect its size, market leadership or brand. In fact, the site’s lack of sophistication in terms of design, content, professional polish, functionality, navigation and overall usability was likely impairing the parent company brand. It came to Responsory [...]

Small Biz Buys Into the CO-OP Health Model Client: Meritus Health Partners New to the market, but not to the healthcare world, Meritus is Arizona’s first and only non-profit, cooperative insurance company. Meritus wanted to reach small business owners, benefits administrators and employees who would be attracted to the cooperative model and plan offerings. Responsory created a Smart Zones digital advertising campaign to reach prospects, leading them to a landing page where they could complete an online form and request more information. Our client’s goals were to generate quality leads, boost brand awareness and position Meritus Health Partners as the #1 choice for healthcare coverage [...]

Utility Market Expansion Campaign Client: Milwaukee Water Works Rescued from near-mediocrity; new campaign boasts a world-class look for Water Utility. When the City of Milwaukee set its sights on building its reputation as a superior source for plentiful, safe water, the Milwaukee Water Works sought out the strategically creative counsel of Responsory (formerly Johnson Direct). Milwaukee’s freshwater advantage for business is an abundant, high-quality water supply at low cost with discounts for business, provided by the Milwaukee Water Works. This is a competitive edge for businesses that rely on water, such as chemical and metal fabricating manufacturers and food and beverage [...]

Fresh Concepts That Keep Them Coming Back for More Client: International Masters Publishers IMP, International Masters Publishers, a global leader in direct marketing and continuity publishing, came to Responsory (formerly Johnson Direct) with a lofty challenge. Specializing in high-quality products and publications that inform, entertain and inspire through print and media format, the company was seeking fresh strategies to boost the performance of its direct mail customer acquisition packages and significantly reduce production costs. Since continuity product consumption is declining among direct mail consumers of books, music, movies, cosmetics, food and alcohol, the need to revamp, or at least revise, their direct [...]

Banking on a New Market Client: Associated Bank The first step in launching an “impact” campaign in a new market is to identify your best prospects. When Associated Bank entered uncharted territories, it came to us to do just that — and a lot more. After creating customer profiles and augmenting that with research to create the ideal prospect model, Responsory went to work to understand the competitive landscape and offers in each market. What we discovered were several opportunities to differentiate Associated Bank for two demographics.  Clever creative and messaging fueled our efforts to create a well-rounded direct mail and Smart [...]

Response Rates Soar with Smarter Segmenting Client: Health Alliance Seeking more market share in an aggressively competitive marketplace? Suffering from low awareness in target service areas? Yearning for a truly multichannel approach to reach several key segments? You’ve come to the right place. You’ll find that no one at Responsory shies away from a true challenge. And, that’s what the folks at Health Alliance Medical Plans were counting on. Health Alliance Medical Plans asked us to help it capture more market share in Illinois among those who need individual health insurance coverage. One of our distinct target segments were Baby Boomers — that is, [...]

Multichannel Mix Creates a Positive Reaction Client: RBP Chemical Technology As RBP Chemical Technology’s go-to agency, we’re up for any challenge. The 60 year old company is a world class supplier of proprietary chemicals and delivery devices for numerous industries and there are virtually no boundaries for their sales and service areas. Their marketing must be as diverse and multi-faceted as they are. At the ground level, Responsory helped RBP freshen its brand identity and created a set of brand guidelines. At the hub of our marketing programs is the new corporate website we designed and developed for them, including a [...]

Arizona's Uninsured Warp Up to a New Co-op Client: Meritus Health Partners As Arizona’s only CO-OP, Meritus Health Partners entered its second ACA period with one goal – boost brand awareness and engagement among like-minded individuals. The key to success would be finding and reaching uninsured prospects who seek a healthy lifestyle and alternative health care options. Responsory utilized proprietary profiling and modeling techniques to identify prospects who are statistically more likely to buy a Meritus plan. Several demographic and lifestyle filters were applied to further ensure we were reaching our desired target market via a cookie-free Smart Zones digital advertising campaign. Our [...]

Ongoing Social Media & Email Marketing Client: VFW (Veterans of Foreign Wars) Social media Offers a Lifeline to Female Veterans Women who served in the military want and need a safe, friendly place online to share their stories, engage with one another and find ways to get support. The Veterans of Foreign Wars engaged Responsory to form the She Serves outreach to specifically honor the service and sacrifice of female veterans who have served faithfully in our overseas conflicts. Social media is an integral component of this multichannel campaign, fostering a sisterhood of support and camaraderie by connecting women with others who [...]