Project Description

Enticing Digital Work that Elevates the Brand

Client: Milwaukee Tool

As Milwaukee Electric Tool’s digital agency, Responsory, a Johnson Direct company,  delivered digital strategy, design and execution in the form of well-branded online elements. From SEO counsel and ePR strategies to design and development of custom website features, HTML emails, Flash and static banner ads, our interactive work for Milwaukee Electric Tool enticed action from its heavy duty tool users and further elevated the company’s brand. Each deliverable involved dead-on tactics to showcase a Milwaukee Tool product, an intuitive call-to-action and took our responders to a destination where they could swiftly fulfill their need.

One initiative involved designing and producing a user-centric flash replacement for key pages of including it’s home page, Cordless, M12, M18, M28 and Red Lithium landing pages. The jQuery solution ultimately solved many issues for Milwaukee Tool and delivered a creative and functional showcase feature that is repurpose-able across the site, has low to no outside vendor involvement for ongoing maintenance, offers easy updating for non-skilled users, ties seamlessly to Omniture for tracking, is viewable on mobile devices and is cross-browser compatible.

“Responsory provides impactful, memorable and effective interactive marketing solutions that support a variety of Milwaukee Electric Tools e-business marketing objectives. Their fresh approach to marketing power tools to our savvy power tool audience online comes from a well equipped team charged with talent, skill and creativity, as well as enthusiasm to motivate any audience. They’ve developed for us a thorough project management process to keep all projects moving forward as planned — on time and on budget. Time and time again I’m impressed with their creative strategies to sway market share and purchasing decisions.”

– E-Marketing Project Manager, Milwaukee Electric Tool