Individual Insurance Microsite Strategy & Creative

Website Designed to Educate and Guide Users to Purchase

The state’s most popular dental insurance provider came to Responsory, a Johnson Direct company, to plan and design a product-dedicated website for its new Individual insurance plan. Responsory strategized the site and produced its content to educate prospective subscribers and empower agents with easy-to-digest product information. Most importantly, the microsite is designed to walk subscribers and agents through a simple online enrollment process. The product-focused website offers the following benefits to its target audiences:

• Agents use it as a “one stop shop” to sell and provide information to potential policyholders
• Individuals seeking insurance use the microsite to get more information on the product, including benefits, deductibles and selection of dentists
• Both agents and individuals will use the new, user friendly enrollment engine to buy a plan immediately