Discover how Responsory turned a complex pharma innovation into a clear, compliant, market-ready brand — and positioned Scienture as a specialty leader.
Guiding Scienture to a Successful First-of-its-Kind Pharma Launch
Responsory2026-03-09T09:05:46-05:00Discover how Responsory turned a complex pharma innovation into a clear, compliant, market-ready brand — and positioned Scienture as a specialty leader.
2021 Renaissance Omnichannel Campaign
Responsory2024-07-12T13:35:16-05:00Explore how a nimble, omnichannel strategy with focused messaging led to significant engagement and lead increases for Renaissance Benefits.
EyeMed Broker Campaign
Chris Chuzles2025-09-16T13:54:00-05:00Discover how EyeMed's innovative broker campaign, crafted with a captivating transparency theme, drove a 27% engagement rate and positioned them as a trusted advisor in the vision benefits market.
Campaign Rocks 31% Response Rate
Responsory2026-01-13T22:31:07-06:00See how Responsory helped EyeMed achieve a 31% response rate with a strategic, multi-channel broker campaign.
EyeMed Strategic Marketing Campaign
Chris Chuzles2024-08-06T20:57:41-05:00Eye Opener Ancillary insurance brands like EyeMed Vision Care, America’s fastest growing vision benefits company, have a tough time getting face-time with busy brokers and employer decision makers. For EyeMed, winning over key broker relationships is among its top priorities. As its direct marketing agency, Responsory is continually helping EyeMed test new multichannel approaches that generate leads and build relationships with its target audiences. This time our charge was to create a fresh approach to meet a high response rate goal, while looking for ways to optimize ROI. FORMAT [...]
Clever Cross-channel Campaign Ignites Leads
Chris Chuzles2024-05-09T15:18:13-05:00Clever Cross-channel Campaign Ignites Leads (up 338%!) Client: Renaissance Life & Health Insurance Company of America This young, entrepreneurial ancillary insurance company is on a growth trajectory. To help accelerate expansion, the company turned to Responsory for strategic marketing support, especially in the area of group sales and lead generation for its dental, vision, life and disability products. During our first year of engagement, our primary objectives were to boost awareness, drive engagement and generate quotes from brokers and agents in key new markets. We also wanted to increase awareness among employer group decision makers. Responsory applied its Direct BrandingSM process and [...]
Multichannel Strategy Works Hard for BCBS Small Group
Responsory2026-01-14T09:21:30-06:00Discover how a mix of direct mail, digital display, and local messaging helped Blue Cross Kansas capture nearly 50% of small group web traffic and crush sales goals.
A Healthy Prognosis for Pharma Drug
Chris Chuzles2026-03-05T10:56:11-06:00Discover how a strategic digital audit led to a 1,185% surge in paid traffic and a 20% increase in sample requests for Hikma Pharmaceuticals—all while reducing spend by 26%.
A Powerful Combo: Nurturing Leads with Automation + Valuable Content
Chris Chuzles2024-05-09T15:18:14-05:00A Powerful Combination: Nurturing Leads with Automation and Valuable Content Client: Usource Usource, a premier East Coast energy consulting firm, was looking to establish a more proactive lead nurturing strategy for initiating engagement with new prospects and nurturing leads through the sales funnel. The company’s first step was to invest in a new marketing automation platform. The next step was to develop the strategy and content to drive these efforts and best leverage the technology. This is where Responsory stepped in. To help Usource develop a foundation for an ongoing lead nurturing strategy and get the most out of their marketing [...]
