Utility Market Expansion Campaign Client: Milwaukee Water Works Rescued from near-mediocrity; new campaign boasts a world-class look for Water Utility. When the City of Milwaukee set its sights on building its reputation as a superior source for plentiful, safe water, the Milwaukee Water Works sought out the strategically creative counsel of Responsory (formerly Johnson Direct). Milwaukee’s freshwater advantage for business is an abundant, high-quality water supply at low cost with discounts for business, provided by the Milwaukee Water Works. This is a competitive edge for businesses that rely on water, such as chemical and metal fabricating manufacturers and food and beverage [...]

Fresh Concepts That Keep Them Coming Back for More Client: International Masters Publishers IMP, International Masters Publishers, a global leader in direct marketing and continuity publishing, came to Responsory (formerly Johnson Direct) with a lofty challenge. Specializing in high-quality products and publications that inform, entertain and inspire through print and media format, the company was seeking fresh strategies to boost the performance of its direct mail customer acquisition packages and significantly reduce production costs. Since continuity product consumption is declining among direct mail consumers of books, music, movies, cosmetics, food and alcohol, the need to revamp, or at least revise, their direct [...]

Banking on a New Market Client: Associated Bank The first step in launching an “impact” campaign in a new market is to identify your best prospects. When Associated Bank entered uncharted territories, it came to us to do just that — and a lot more. After creating customer profiles and augmenting that with research to create the ideal prospect model, Responsory went to work to understand the competitive landscape and offers in each market. What we discovered were several opportunities to differentiate Associated Bank for two demographics.  Clever creative and messaging fueled our efforts to create a well-rounded direct mail and Smart [...]

Response Rates Soar with Smarter Segmenting Client: Health Alliance Seeking more market share in an aggressively competitive marketplace? Suffering from low awareness in target service areas? Yearning for a truly multichannel approach to reach several key segments? You’ve come to the right place. You’ll find that no one at Responsory shies away from a true challenge. And, that’s what the folks at Health Alliance Medical Plans were counting on. Health Alliance Medical Plans asked us to help it capture more market share in Illinois among those who need individual health insurance coverage. One of our distinct target segments were Baby Boomers — that is, [...]

Multichannel Mix Creates a Positive Reaction Client: RBP Chemical Technology As RBP Chemical Technology’s go-to agency, we’re up for any challenge. The 60 year old company is a world class supplier of proprietary chemicals and delivery devices for numerous industries and there are virtually no boundaries for their sales and service areas. Their marketing must be as diverse and multi-faceted as they are. At the ground level, Responsory helped RBP freshen its brand identity and created a set of brand guidelines. At the hub of our marketing programs is the new corporate website we designed and developed for them, including a [...]

Smart Direct Mail Earns an A+ Client: Wisconsin Lutheran High School (WLHS) How do you earn $100k in just one month for classroom furniture and equipment? Well, it’s a bit like cramming for a final exam. You do what it takes! Wisconsin Lutheran High School (WLHS) asked Responsory to develop an appeal as part of the “Gifted for Praise” building project. With just two weeks to hit our drop date, Responsory swiftly crafted a smart-looking 8.5” x 14” direct mail package that included an appeal letter with tear-off reply form, insert and BRE. The letter’s content combined emotion, purpose and sense [...]

Dimensional Mail Wins Gold Client: Badger Meter To jumpstart its BEACON product launch, Badger Meter asked us to develop a direct marketing campaign directed at decision-makers. A new approach to triggering sales inquiries and creating buzz for the company, the project included creative development of a high-impact, three-dimensional package that demands the attention of target prospects, effectively communicates product innovations and benefits and integrates with other BEACON marketing collateral. RESULTS: According to Badger Meter, a key marketing component for the product launch was the direct mail package. The launch campaign generated a significant number of leads, which enabled Badger Meter to write [...]