Digital Marketing & Web

The first step in launching an “impact” campaign in a new market is to identify your best prospects. When Associated Bank entered uncharted territories, it came to us to do just that — and a lot more.

Response Rates Soar with Smarter Segmenting Client: Health Alliance Seeking more market share in an aggressively competitive marketplace? Suffering from low awareness in target service areas? Yearning for a truly multichannel approach to reach several key segments? You’ve come to the right place. You’ll find that no one at Responsory shies away from a true challenge. And, that’s what the folks at Health Alliance Medical Plans were counting on. Health Alliance Medical Plans asked us to help it capture more market share in Illinois among those who need individual health insurance coverage. One of our distinct target segments were Baby Boomers — that is, [...]

Multichannel Mix Creates a Positive Reaction Client: RBP Chemical Technology As RBP Chemical Technology’s go-to agency, we’re up for any challenge. The 60 year old company is a world class supplier of proprietary chemicals and delivery devices for numerous industries and there are virtually no boundaries for their sales and service areas. Their marketing must be as diverse and multi-faceted as they are. At the ground level, Responsory helped RBP freshen its brand identity and created a set of brand guidelines. At the hub of our marketing programs is the new corporate website we designed and developed for them, including a [...]

Arizona's Uninsured Warp Up to a New Co-op Client: Meritus Health Partners As Arizona’s only CO-OP, Meritus Health Partners entered its second ACA period with one goal – boost brand awareness and engagement among like-minded individuals. The key to success would be finding and reaching uninsured prospects who seek a healthy lifestyle and alternative health care options. Responsory utilized proprietary profiling and modeling techniques to identify prospects who are statistically more likely to buy a Meritus plan. Several demographic and lifestyle filters were applied to further ensure we were reaching our desired target market via a cookie-free Smart Zones digital advertising campaign. Our [...]

Ongoing Social Media & Email Marketing Client: VFW (Veterans of Foreign Wars) Social media Offers a Lifeline to Female Veterans Women who served in the military want and need a safe, friendly place online to share their stories, engage with one another and find ways to get support. The Veterans of Foreign Wars engaged Responsory to form the She Serves outreach to specifically honor the service and sacrifice of female veterans who have served faithfully in our overseas conflicts. Social media is an integral component of this multichannel campaign, fostering a sisterhood of support and camaraderie by connecting women with others who [...]