B2C

See how we leveraged advanced audience targeting and a purpose-built landing page to drive phone enrollments for iCare's new OTC benefit card program, achieving impressive results in a short timeframe.

Discover how Renaissance turned one two-day shoot into a lasting video library—opening doors, driving awareness, and fueling growth.

Stand Out Creative Steps Up Lead Gen Renaissance offers Dental, Vision, Life and Disability Insurance nationwide and they recently launched sales offices in three new states. Responsory's creative theming – a benefits experience that stands out - captures the company's differentiator of outstanding service for clients of all sizes. This is especially important to employers in their sweet spot with 2-250 employees. After all, research shows that service issues are a top reason for switching ancillary carriers. A Promise that Gets Noticed A benefits experience that stands out [...]

Digital Campaign Makes ACA Decision Making Easier Client: Children’s Community Health Plan With an 838% year over year increase in ACA plan membership, Children's Community Health Plan (CCHP) had high expectations for the 2019 open enrollment period. Having been a part of 2018's success story, CCHP asked Responsory to deploy another Smart Zones audience targeting and display advertising campaign. Our strategy for CCHP's Together Plan was to segment our audiences and tailor our creative and messaging to each segment's specific needs and concerns. We also directed some very important improvements on their landing pages, adding and revising content to guide [...]

A Product Launch that Goes Above and Beyond Cleanfinity Brands® was preparing to launch a new earth-conscious cleaning product line under the brand name Beyond™. With well-known manufacturers like Clorox, Seventh Generation and Method dominating the eco-friendly cleaning space, Cleanfinity knew it needed a stand-out website tailored to attract consumers and product buyers. Our website design and development plan centered around 3 points of emphasis: Easy-to-understand product descriptions emphasizing safety Bright larger-scale imagery Flexible back-end design to accommodate the growing product line Enjoy our Quick Tour video of the site. A Beyond [...]

Eye Opener Ancillary insurance brands like EyeMed Vision Care, America’s fastest growing vision benefits company, have a tough time getting face-time with busy brokers and employer decision makers.  For EyeMed, winning over key broker relationships is among its top priorities. As its direct marketing agency, Responsory is continually helping EyeMed test new multichannel approaches that generate leads and build relationships with its target audiences. This time our charge was to create a fresh approach to meet a high response rate goal, while looking for ways to optimize ROI. FORMAT [...]

Breathing New Life into a Historic Membership Organization Client: Civil War Round Table of Milwaukee At over 70 years old, the Civil War Round Table of Milwaukee was suffering from the negative affects of a decrepit brand identity and dilapidated web presence. Of the 300+ Civil War round tables in the US, CWRT of Milwaukee boasts the second largest membership.  But the organization’s board was worried about losing members and not being able to recruit new members without having a functionally sophisticated website that could properly promote events, solicit new members, and integrate with social media. Responsory preserved the rich [...]

Can a website serve both anxious patients and busy doctors? Discover how we helped Hikma Pharmaceuticals strike the perfect balance for their Ridaura® launch.

Discover how a strategic digital audit led to a 1,185% surge in paid traffic and a 20% increase in sample requests for Hikma Pharmaceuticals—all while reducing spend by 26%.

What do you do when a major pharma launch needs a full brand identity virtually overnight? You trust the process. See how we helped Hikma beat the clock.