Content & Creative

Utility Market Expansion Campaign Client: Milwaukee Water Works Rescued from near-mediocrity; new campaign boasts a world-class look for Water Utility. When the City of Milwaukee set its sights on building its reputation as a superior source for plentiful, safe water, the Milwaukee Water Works sought out the strategically creative counsel of Responsory (formerly Johnson Direct). Milwaukee’s freshwater advantage for business is an abundant, high-quality water supply at low cost with discounts for business, provided by the Milwaukee Water Works. This is a competitive edge for businesses that rely on water, such as chemical and metal fabricating manufacturers and food and beverage [...]

Multichannel Mix Creates a Positive Reaction Client: RBP Chemical Technology As RBP Chemical Technology’s go-to agency, we’re up for any challenge. The 60 year old company is a world class supplier of proprietary chemicals and delivery devices for numerous industries and there are virtually no boundaries for their sales and service areas. Their marketing must be as diverse and multi-faceted as they are. At the ground level, Responsory helped RBP freshen its brand identity and created a set of brand guidelines. At the hub of our marketing programs is the new corporate website we designed and developed for them, including a [...]

Commemorative Content Resurrects Consumer Interest Client: Milwaukee Water Works In September 2014, Milwaukee’s historically-significant North Point Tower celebrated its 140th anniversary. As a crucial part of the original Milwaukee Water Works, the utility asked Responsory to create a very special, commemorative brochure. This content would be part of the celebration, made available online and archived for historical reference. Responsory felt this piece deserved a distinct treatment, being the only commemorative content to celebrate the Tower’s anniversary. While meeting MWW brand standards, we carefully introduced vintage photographs, 19thcentury-inspired design elements and compelling copy to honor the historical landmark and highlight the early [...]