Infographic Inspires Innovative Video to Guide Prospects Step-by-Step Client: ASQ When you love content marketing as much as we do here at Responsory, innovation comes more naturally. Of course, it doesn't hurt that we're staffed with incredibly talented copywriters and designers who love what they do. Creating and repurposing content in fresh ways gets our clients more value out of their content marketing investments, so they love what we do, too! Here's one fun example. The American Society of Quality (ASQ), a knowledge-based global community of quality professionals 80,000 strong, engaged Responsory to develop a step-by-step guide to gaining one of their 18 [...]

A Powerful Combination: Nurturing Leads with Automation and Valuable Content Client: Usource Usource, a premier East Coast energy consulting firm, was looking to establish a more proactive lead nurturing strategy for initiating engagement with new prospects and nurturing leads through the sales funnel. The company’s first step was to invest in a new marketing automation platform. The next step was to develop the strategy and content to drive these efforts and best leverage the technology. This is where Responsory stepped in. To help Usource develop a foundation for an ongoing lead nurturing strategy and get the most out of their marketing [...]

Broker Campaign Grants Sales Wishes With 15% Response Rate Client: EyeMed Vision Care Dimensional Mail Meets AI to Create a Lasting Impression EyeMed Vision Care approached Responsory with one wish: Develop an integrated, multichannel campaign to capture the attention of historically cold Broker prospects. The end goal: Encourage these Brokers to consider EyeMed as a top vision benefits solution for their clients. To cut through the clutter and leave a lasting impression, Responsory developed an integrated broker campaign that blended traditional direct response tactics with cutting-edge, digital technology. The “Make a Wish” theme was executed over multiple touches, including a dimensional [...]

Strategic, Integrated PR Program Reaps 11 to 1 ROI Client: Gardner Bender For over 60 years, Actuant's Gardner Bender brand of electrical tools, voltage testers, and wire management products has been a mainstay in the electrical aisle of leading retailers. In addition to professional electricians, contractors and plumbers, these products are used by “do-it-yourselfers” working on projects around the house. As agency of record, we worked with electrical products manufacturer Gardner Bender to launch its first-of-a-kind line of Circuit Alert professional-grade hand tools. The goal? To generate industry-wide awareness for the unique tools, support sales efforts in retail and distributor channels, [...]

Rebranding Super Products Pumps Up Image & Sales Client: Super Products How do you compete with a 1,000 pound Gorilla in your industry? You market smarter. That’s what a rebranding initiative did for the up and comer sewer, excavator and vacuum truck manufacturer, Super Products. Animal Magnetism… Out Of The Box Creativity With Purpose Marketing for this engineering-focused manufacturer of industrial vacuum products had been sporadic or nonexistent. While the company’s products enjoy a good reputation in the market, its new parent company saw an untapped opportunity and turned to Responsory for help supporting its growth goals. Responsory conducted an in-depth [...]

Wausau Rebrands to Blow Away the Competition Client: Wausau Equipment Company, Inc. Wausau Equipment Company’s strong reputation in the municipal and airport snow removal business was faltering. In recent years, the company’s image had become disjointed. It was marketing products under seven different brands with distinct identities. Wausau turned to Responsory to provide brand strategy and new marketing tools. Responsory conducted a brand review and messaging workshop with key sales and marketing stakeholders to provide a solid foundation for a fresh identity and positioning. Our resulting recommendations included an approach that moves the company away from separate product brands (“house [...]

Enticing Digital Work that Elevates the Brand Client: Milwaukee Tool As Milwaukee Electric Tool’s digital agency, Responsory, a Johnson Direct company,  delivered digital strategy, design and execution in the form of well-branded online elements. From SEO counsel and ePR strategies to design and development of custom website features, HTML emails, Flash and static banner ads, our interactive work for Milwaukee Electric Tool enticed action from its heavy duty tool users and further elevated the company’s brand. Each deliverable involved dead-on tactics to showcase a Milwaukee Tool product, an intuitive call-to-action and took our responders to a destination where they could [...]

Individual Insurance Microsite Strategy & Creative Client: Delta Dental of Wisconsin Website Designed to Educate and Guide Users to Purchase The state’s most popular dental insurance provider came to Responsory, a Johnson Direct company, to plan and design a product-dedicated website for its new Individual insurance plan. Responsory strategized the site and produced its content to educate prospective subscribers and empower agents with easy-to-digest product information. Most importantly, the microsite is designed to walk subscribers and agents through a simple online enrollment process. The product-focused website offers the following benefits to its target audiences: Agents use it as a “one stop [...]

Utility Market Expansion Campaign Client: Milwaukee Water Works Rescued from near-mediocrity; new campaign boasts a world-class look for Water Utility. When the City of Milwaukee set its sights on building its reputation as a superior source for plentiful, safe water, the Milwaukee Water Works sought out the strategically creative counsel of Responsory (formerly Johnson Direct). Milwaukee’s freshwater advantage for business is an abundant, high-quality water supply at low cost with discounts for business, provided by the Milwaukee Water Works. This is a competitive edge for businesses that rely on water, such as chemical and metal fabricating manufacturers and food and beverage [...]

Multichannel Mix Creates a Positive Reaction Client: RBP Chemical Technology As RBP Chemical Technology’s go-to agency, we’re up for any challenge. The 60 year old company is a world class supplier of proprietary chemicals and delivery devices for numerous industries and there are virtually no boundaries for their sales and service areas. Their marketing must be as diverse and multi-faceted as they are. At the ground level, Responsory helped RBP freshen its brand identity and created a set of brand guidelines. At the hub of our marketing programs is the new corporate website we designed and developed for them, including a [...]