Fast Pharma Launch Fueled by Proven Process Client: Hikma Pharmaceuticals With a relationship already steeped in a number of marketing and digital successes for its Mitigare® gout flare prevention medication, Hikma Pharmaceuticals (formerly West-Ward) knew it could count on Responsory for an agile strategy, calculated creative and quick turnaround for its new product launch. The drug product launch roll-out for ritonavir needed a brand identity, collateral, email and website developed virtually overnight. Embarking on a new product launch initiative is no easy task, and even more complicated for a pharmaceutical drug. Thanks to a proven process we’ve been practicing and honing for nearly two decades, called Direct BrandingSM, Responsory was more than [...]

A Total Overhaul for Transworld Systems’ Website Client: Transworld Systems, Inc. The financials sector leader, Transworld Systems, Inc. (TSI), realized that its problematic site was difficult for users to navigate and did not support their search engine optimization goals. With an eye on re-engineering its online presence to solve these issues and capture more market share, TSI called on Responsory. RESULTS: Just over 6 months later, the renovated and optimized TSICO.com was live. Enjoy this Quick Tour of the new TSICO.com: If you’re looking for a website partner, consider this. Responsory embarks on every client initiative with the intention to create a long-term partnership. [...]

A Clean Website Redesign for Kleen Test Products Client: Kleen Test Products Corporation Beginning as always with a thorough audit, looking at SEO, content, navigation, competitor websites, and much more, Responsory embarked on a website redesign for kleentest.com last fall. At 5 years old, the site’s content remained highly relevant and keyword focused, but its framework and overall design looked dated. Our focus for the new site included a refreshed brand identity and color palette, a modern, new look, larger-scale imagery representing its various markets, product areas and capabilities, a more sophisticated lead capture response mechanism, a new blog and updated [...]

Infographic Inspires Innovative Video to Guide Prospects Step-by-Step Client: ASQ When you love content marketing as much as we do here at Responsory, innovation comes more naturally. Of course, it doesn't hurt that we're staffed with incredibly talented copywriters and designers who love what they do. Creating and repurposing content in fresh ways gets our clients more value out of their content marketing investments, so they love what we do, too! Here's one fun example. The American Society of Quality (ASQ), a knowledge-based global community of quality professionals 80,000 strong, engaged Responsory to develop a step-by-step guide to gaining one of their 18 [...]

A Powerful Combination: Nurturing Leads with Automation and Valuable Content Client: Usource Usource, a premier East Coast energy consulting firm, was looking to establish a more proactive lead nurturing strategy for initiating engagement with new prospects and nurturing leads through the sales funnel. The company’s first step was to invest in a new marketing automation platform. The next step was to develop the strategy and content to drive these efforts and best leverage the technology. This is where Responsory stepped in. To help Usource develop a foundation for an ongoing lead nurturing strategy and get the most out of their marketing [...]

Marketing Audit Uncovers a Golden Opportunity for Technical College Client: Waukesha County Technical College WCTC, a long-standing provider of accessible career and technical education in Waukesha County, Wis., needed a fresh perspective on its current marketing efforts. Like many technical and trade schools in the nation, the college was faced with declining enrollment and looking to turn this trend around. Responsory applied our proprietary Direct Branding℠ method to conduct a marketing audit and develop an integrated marketing plan and framework for future campaigns. During this process, we uncovered a key audience insight. WCTC’s marketing efforts were focused on and targeted toward high school-age students. [...]

New Creative Beats Control: Reduces Cost per Lead 30% Client: iCare Independent Care Health Plan iCare Independent Care Health Plan specializes in dual eligibility health insurance plans for low income residents in Wisconsin who qualify for Medicare and Medicaid. Several years ago, the company approached Responsory to provide direct marketing counsel and improve its marketing ROI. The existing control had a strong response rate, but it was expensive to produce. In addition, response was starting to wane. Responsory designed three initial direct mail concepts to test. One of our concepts immediately beat the existing control with an excellent response rate [...]

Unmatched Reach + the Right Offer = 380% ROI Client: Standard Process Standard Process engaged  Responsory to execute a B2B display advertising pilot program targeted at chiropractors who are qualified to be Standard Process customers. The goals for the 6-week Smart Zones  campaign were to build brand awareness among qualified prospects and engage prospects to take a closer look at Standard Process. The nutritional supplement leader, well known for its whole food philosophy, provided its B2B prospect list of which 80% were matched to a known IP address. “The match rates that Smart Zones is able to deliver are unheard of in the industry [...]

Broker Campaign Grants Sales Wishes With 15% Response Rate Client: EyeMed Vision Care Dimensional Mail Meets AI to Create a Lasting Impression EyeMed Vision Care approached Responsory with one wish: Develop an integrated, multichannel campaign to capture the attention of historically cold Broker prospects. The end goal: Encourage these Brokers to consider EyeMed as a top vision benefits solution for their clients. To cut through the clutter and leave a lasting impression, Responsory developed an integrated broker campaign that blended traditional direct response tactics with cutting-edge, digital technology. The “Make a Wish” theme was executed over multiple touches, including a dimensional [...]

Strategic, Integrated PR Program Reaps 11 to 1 ROI Client: Gardner Bender For over 60 years, Actuant's Gardner Bender brand of electrical tools, voltage testers, and wire management products has been a mainstay in the electrical aisle of leading retailers. In addition to professional electricians, contractors and plumbers, these products are used by “do-it-yourselfers” working on projects around the house. As agency of record, we worked with electrical products manufacturer Gardner Bender to launch its first-of-a-kind line of Circuit Alert professional-grade hand tools. The goal? To generate industry-wide awareness for the unique tools, support sales efforts in retail and distributor channels, [...]