Integrated Marketing Campaigns

How do you reach a Fortune 1000 CHRO? Discover how an integrated campaign helped CNEXT open doors and fuel executive growth.

See how our pharmaceutical marketing expertise, expedited product launch and multichannel strategy helped a new authorized generic medication capitalize on early market entry.

Explore how a nimble, omnichannel strategy with focused messaging led to significant engagement and lead increases for Renaissance Benefits.

Armed with an agile digital marketing strategy, we helped Hikma Pharmaceuticals launch Kloxxado, a naloxone nasal spray offering double the dosage per spray for enhanced overdose reversal potential.

Learn how AI-gathered data and expert analysis powered our approach for the rapid launch of this generic medication for Hikma Pharmaceuticals.

Discover how EyeMed's innovative broker campaign, crafted with a captivating transparency theme, drove a 27% engagement rate and positioned them as a trusted advisor in the vision benefits market.

See how Responsory helped EyeMed achieve a 31% response rate with a strategic, multi-channel broker campaign.

Eye Opener Ancillary insurance brands like EyeMed Vision Care, America’s fastest growing vision benefits company, have a tough time getting face-time with busy brokers and employer decision makers.  For EyeMed, winning over key broker relationships is among its top priorities. As its direct marketing agency, Responsory is continually helping EyeMed test new multichannel approaches that generate leads and build relationships with its target audiences. This time our charge was to create a fresh approach to meet a high response rate goal, while looking for ways to optimize ROI. FORMAT [...]

Clever Cross-channel Campaign Ignites Leads (up 338%!) Client: Renaissance Life & Health Insurance Company of America This young, entrepreneurial ancillary insurance company is on a growth trajectory. To help accelerate expansion, the company turned to Responsory for strategic marketing support, especially in the area of group sales and lead generation for its dental, vision, life and disability products. During our first year of engagement, our primary objectives were to boost awareness, drive engagement and generate quotes from brokers and agents in key new markets. We also wanted to increase awareness among employer group decision makers. Responsory applied its Direct BrandingSM process and [...]

Can a website serve both anxious patients and busy doctors? Discover how we helped Hikma Pharmaceuticals strike the perfect balance for their Ridaura® launch.