B2C

Fast Pharma Launch Fueled by Proven Process Client: Hikma Pharmaceuticals With a relationship already steeped in a number of marketing and digital successes for its Mitigare® gout flare prevention medication, Hikma Pharmaceuticals (formerly West-Ward) knew it could count on Responsory for an agile strategy, calculated creative and quick turnaround for its new product launch. The drug product launch roll-out for ritonavir needed a brand identity, collateral, email and website developed virtually overnight. Embarking on a new product launch initiative is no easy task, and even more complicated for a pharmaceutical drug. Thanks to a proven process we’ve been practicing and honing for nearly two decades, called Direct BrandingSM, Responsory was more than [...]

A Total Overhaul for Transworld Systems’ Website Client: Transworld Systems, Inc. The financials sector leader, Transworld Systems, Inc. (TSI), realized that its problematic site was difficult for users to navigate and did not support their search engine optimization goals. With an eye on re-engineering its online presence to solve these issues and capture more market share, TSI called on Responsory. RESULTS: Just over 6 months later, the renovated and optimized TSICO.com was live. Enjoy this Quick Tour of the new TSICO.com: If you’re looking for a website partner, consider this. Responsory embarks on every client initiative with the intention to create a long-term partnership. [...]

Marketing Audit Uncovers a Golden Opportunity for Technical College Client: Waukesha County Technical College WCTC, a long-standing provider of accessible career and technical education in Waukesha County, Wis., needed a fresh perspective on its current marketing efforts. Like many technical and trade schools in the nation, the college was faced with declining enrollment and looking to turn this trend around. Responsory applied our proprietary Direct Branding℠ method to conduct a marketing audit and develop an integrated marketing plan and framework for future campaigns. During this process, we uncovered a key audience insight. WCTC’s marketing efforts were focused on and targeted toward high school-age students. [...]

New Creative Beats Control: Reduces Cost per Lead 30% Client: iCare Independent Care Health Plan iCare Independent Care Health Plan specializes in dual eligibility health insurance plans for low income residents in Wisconsin who qualify for Medicare and Medicaid. Several years ago, the company approached Responsory to provide direct marketing counsel and improve its marketing ROI. The existing control had a strong response rate, but it was expensive to produce. In addition, response was starting to wane. Responsory designed three initial direct mail concepts to test. One of our concepts immediately beat the existing control with an excellent response rate [...]

Strategic, Integrated PR Program Reaps 11 to 1 ROI Client: Gardner Bender For over 60 years, Actuant's Gardner Bender brand of electrical tools, voltage testers, and wire management products has been a mainstay in the electrical aisle of leading retailers. In addition to professional electricians, contractors and plumbers, these products are used by “do-it-yourselfers” working on projects around the house. As agency of record, we worked with electrical products manufacturer Gardner Bender to launch its first-of-a-kind line of Circuit Alert professional-grade hand tools. The goal? To generate industry-wide awareness for the unique tools, support sales efforts in retail and distributor channels, [...]

Innovative Smart Zones Program Attains the Impossible Client: EyeMed Vision Care How do you market a tailored message to a highly specialized audience segment when you don’t have a customer or prospect list?     When EyeMed Vision Care approached Responsory with this seemingly impossible task, the vision insurer wanted to inform recent retirees of a select employer that they were now eligible for EyeMed vision benefits. The catch? EyeMed did not have access to any identifying information – no names, mailing addresses or IP addresses. . . nothing. All we knew about the audience was the name of their previous employer and their employment status (recent retiree). We knew this was [...]

Integrated Campaign for Voluntary Insurance Client: Delta Dental of Wisconsin Marketing Assistance Kit Generates Healthy Smiles Insurance trends have been moving toward more voluntary (employee-paid) programs, especially for dental and vision insurance. To pursue significant opportunities to boost its voluntary enrollment participation rate within its individual business accounts category, Delta Dental of Wisconsin came to Responsory to create business-to-business and business-to-consumer marketing materials and an online enrollment microsite. The resulting multichannel marketing kit provides agents and employers with communications tools to support education and awareness among employees, makes enrollment convenient and easy, and drives a higher level of participation in [...]

Enticing Digital Work that Elevates the Brand Client: Milwaukee Tool As Milwaukee Electric Tool’s digital agency, Responsory, a Johnson Direct company,  delivered digital strategy, design and execution in the form of well-branded online elements. From SEO counsel and ePR strategies to design and development of custom website features, HTML emails, Flash and static banner ads, our interactive work for Milwaukee Electric Tool enticed action from its heavy duty tool users and further elevated the company’s brand. Each deliverable involved dead-on tactics to showcase a Milwaukee Tool product, an intuitive call-to-action and took our responders to a destination where they could [...]

Oriental Trading Company Banner Ads Get Crafty Client: Oriental Trading Company It’s no secret that veteran teachers spend an average of $500 on classroom supplies every year, and beginner teachers typically spend twice as much (because they don’t have previous year stashes). But how do you reach this highly targeted audience with your marketing campaigns? And most importantly, how do you ensure that your product stands out from the countless competitors? When Oriental Trading Company (OTC), one of the nation’s largest direct merchants of value-priced party supplies, arts and crafts, toys and novelties, was faced with this challenge, they turned to Responsory. We developed a Smart [...]

Our targeted, multi-channel campaign helped InHealth Mutual Ohio surpass their enrollment goals by 27% in just one year. With data-driven strategies and personalized messaging, see how delivered measurable results for this mission-driven health co-op.