Taking an E-Comm Ecosystem from Outdated to Outstanding

With Responsory’s help, Kleen Test Products’ strategic shift to BigCommerce’s ecommerce ecosystem transformed its operations, boosted customer engagement and revitalized its online presence.

In today’s rapidly changing consumer product landscape, digital presence significantly impacts brand perception, engagement and growth. Kleen Test Products (KTP), a leader in health, personal care and household products, recognized the need to enhance its online customer experience and strengthen its market position.

The brands under KTP, including Pharma-C, Beyond and Amaze!, were constrained by the limitations of outdated WordPress and Weebly platforms. These limitations affected product management, system integration, and the collection of actionable customer data, hindering operational efficiency and the effective execution of digital marketing strategies and new product launches.

To address these challenges, KTP partnered with Responsory to transition its brand websites to BigCommerce, a more adaptable, robust and scalable ecommerce platform. This move sought to revamp the brands’ online presence and establish a digital ecosystem conducive to improved product management, seamless integration with fulfillment systems and processes, and enhanced first-party data analytics.

The solution entailed a collaborative effort focusing on:

• Multi-Storefront BigCommerce integration for a cohesive management experience across all brands, ensuring streamlined product management and operational efficiency.
• Custom Pharma-C website design and development to align with the brand’s updated aesthetic, enhancing user experience and site performance.
• Integrating DropInBlog for content management, Mailchimp for email marketing, and Elfsight for aggregating customer reviews, boosting engagement and fostering brand loyalty.

These strategic measures were designed to transform the digital presence of KTP’s brands, laying the groundwork for sustained growth and more effective digital marketing campaigns.

The shift to BigCommerce signified a pivotal enhancement in KTP’s digital strategy, bringing forth immediate benefits:

• Efficient Inventory Management: Streamlined operations and improved product management across brands, enhancing responsiveness to market demands.
• Reliable First-Party Data: Enabled the collection of valuable customer insights, guiding more targeted and impactful marketing strategies.
• Cohesive Web Presence: Established a unified and brand-aligned online experience, strengthening brand equity and customer connection.

This strategic overhaul not only resolved the initial challenges but also set a strong foundation for ongoing growth. It underscored the importance of digital transformation in operational efficiency, data-driven marketing and compelling brand presentation, positioning KTP for long-term success in a competitive landscape.