Portfolio

Campaign Rocks 31% Response Rate Client: EyeMed Vision Care Just 3 weeks before creative needed to be in market, EyeMed Vision Care asked Responsory to help it launch a fresh broker campaign to ignite cold leads. Because health insurance is the main focus of these busy insurance professionals, it’s especially challenging to capture their attention with ancillary benefits. Having executed similar campaigns for EyeMed in the past, we took our learnings and quickly applied them. We combined proven tactics ― including a winning (and cost-effective) direct mail format, coordinating email and response-driven landing page ― with a super-hot [...]

Brand & Website Strategy Blasts New Technology to Top 10 Client: TSI When TSI, the largest US debt collection agency, was on the verge of launching a new online-based accounts receivable solution developed specifically for small to medium businesses, it called Responsory. They tasked us with brand identity and website design and development. Our Direct Branding method is built for the launch of new product innovations. When launching a new technology or software product it is important to deeply connect with the target audiences' hot buttons so that messaging can be tailored to address them. For the one-of-a-kind [...]

Discover how Renaissance turned one two-day shoot into a lasting video library—opening doors, driving awareness, and fueling growth.

Stand Out Creative Steps Up Lead Gen Renaissance offers Dental, Vision, Life and Disability Insurance nationwide and they recently launched sales offices in three new states. Responsory's creative theming – a benefits experience that stands out - captures the company's differentiator of outstanding service for clients of all sizes. This is especially important to employers in their sweet spot with 2-250 employees. After all, research shows that service issues are a top reason for switching ancillary carriers. A Promise that Gets Noticed A benefits experience that stands out [...]

Digital Campaign Makes ACA Decision Making Easier Client: Children’s Community Health Plan With an 838% year over year increase in ACA plan membership, Children's Community Health Plan (CCHP) had high expectations for the 2019 open enrollment period. Having been a part of 2018's success story, CCHP asked Responsory to deploy another Smart Zones audience targeting and display advertising campaign. Our strategy for CCHP's Together Plan was to segment our audiences and tailor our creative and messaging to each segment's specific needs and concerns. We also directed some very important improvements on their landing pages, adding and revising content to guide [...]

A Product Launch that Goes Above and Beyond Cleanfinity Brands® was preparing to launch a new earth-conscious cleaning product line under the brand name Beyond™. With well-known manufacturers like Clorox, Seventh Generation and Method dominating the eco-friendly cleaning space, Cleanfinity knew it needed a stand-out website tailored to attract consumers and product buyers. Our website design and development plan centered around 3 points of emphasis: Easy-to-understand product descriptions emphasizing safety Bright larger-scale imagery Flexible back-end design to accommodate the growing product line Enjoy our Quick Tour video of the site. A Beyond [...]

Eye Opener Ancillary insurance brands like EyeMed Vision Care, America’s fastest growing vision benefits company, have a tough time getting face-time with busy brokers and employer decision makers.  For EyeMed, winning over key broker relationships is among its top priorities. As its direct marketing agency, Responsory is continually helping EyeMed test new multichannel approaches that generate leads and build relationships with its target audiences. This time our charge was to create a fresh approach to meet a high response rate goal, while looking for ways to optimize ROI. FORMAT [...]

Clever Cross-channel Campaign Ignites Leads (up 338%!) Client: Renaissance Life & Health Insurance Company of America This young, entrepreneurial ancillary insurance company is on a growth trajectory. To help accelerate expansion, the company turned to Responsory for strategic marketing support, especially in the area of group sales and lead generation for its dental, vision, life and disability products. During our first year of engagement, our primary objectives were to boost awareness, drive engagement and generate quotes from brokers and agents in key new markets. We also wanted to increase awareness among employer group decision makers. Responsory applied its Direct BrandingSM process and [...]

Multichannel Strategy Works Hard for Blue Small Group Client: Blue Cross and Blue Shield of Kansas Over the last few years, Responsory has helped Blue Cross and Blue Shield of Kansas make a name for itself among entrepreneurs, start-ups and small businesses of all types. A dominant player in the Kansas health insurance market among individuals and larger employers, Blue Cross Kansas saw an opportunity to offer high quality health plans that small business owners could afford. It invited Responsory to help carve out this new segment and cost-effectively reach it with content and messaging that educates as it [...]

Breathing New Life into a Historic Membership Organization Client: Civil War Round Table of Milwaukee At over 70 years old, the Civil War Round Table of Milwaukee was suffering from the negative affects of a decrepit brand identity and dilapidated web presence. Of the 300+ Civil War round tables in the US, CWRT of Milwaukee boasts the second largest membership.  But the organization’s board was worried about losing members and not being able to recruit new members without having a functionally sophisticated website that could properly promote events, solicit new members, and integrate with social media. Responsory preserved the rich [...]