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Communicating Tariff or Inflation-Driven Price Changes
Prices going up? Learn how to talk to customers, retain trust and turn price increases into loyalty-building moments — no matter what’s driving the cost.
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5 Ways to Capture Your Multichannel Marketing Mojo
This is an exciting time for today’s marketer. You have more avenues than ever before to get your message out there, establish your brand, communicate your offer, find your customers [...]
The B2B Marketer’s Guide to Website Renovation
5 Reasons to Refresh Your Website Now When asked about your business-to-business website, have you ever said: Our site is good enough. Our sales and service staff [...]
Third Year in a Row! Responsory Selected as a B2B Top Shop by Chief Marketer
Good things happen in threes, and that is certainly the case for Responsory. We've been chosen by Chief Marketer as a B2B Top Shop marketing agency for the third straight year! The [...]
Medicare Straight Talk: It’s Time to Get Online
For the first time ever, Internet utilization rates have surpassed any other channel used by 64-year-olds to shop for and research Medicare plan options, according to Deft Research’s 2016 Age-In [...]
9 Insider Tips for Banner Ad Success
As any digital marketer knows, while banner ads may be small in size, they can play a BIG role in your online advertising campaign’s success. At Responsory, we create [...]
What’s Your Win-Back Strategy? Try Ours on for Size.
For any organization or business, customers/members are among your most valuable assets. The costs of acquiring new customers or members is high, especially when you're investing in highly targeted, data-smart tactics. [...]
5 Reasons Your Organization Needs a Marketing Audit (sooner rather than later)
Responsory recently published "The Definitive Guide for a Marketing Audit," a complimentary white paper written for marketing leaders. In it, you'll find a wealth of who, what, where, when and how rationale [...]
5 Keys to Better Display Advertising Conversion Rates
The outstanding results for InHealth Mutual (71% click to conversion rate), Children's Community Health Plan (20% quote completion rate), EyeMed Vision Care (64% confirmation rate) and our other clients [...]
Social Media Training to Recruit Savvy Brand Ambassadors
How to Build Your Organization's Brand with Social Media The secret to growing your organization's presence on social media and maximizing engagement with your target audiences? Answer: Your Employees. When [...]
Planning a Product Launch? You Need This Marketing Bundle
LET’S LAUNCH THIS THING! Launching a new product or service this year? Perhaps you are entering a new market? If you’re like our other clients, you’ve got a lot riding [...]
Interactive Infographics Drive More Web Traffic
No doubt, a well-done static infographic has a lot of merit. However, building even a simple level of interactivity into your infographics can significantly boost engagement and drive more qualified [...]
Celebrating 17 Years of Measurable Marketing
It's been 17 years since Johnson Direct was formed. And, it's been a fast-paced one year since we relaunched under our new brand name, Responsory. If our level of client [...]
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