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The Case for Right-Sizing Your CMS
More technology doesn’t always mean better results. When your CMS costs more, slows your team down and offers capabilities you rarely use, it may be time to ask whether your platform is still the right fit.
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3 Brand Building Lessons from Luxury Fashion Marketers
Fashion industry trends trickle down to influence all sorts of design inspirations across dozens of industries – from automotive interiors to toiletry packaging. Here, we reveal three tactics that leaders [...]
Alexa: How can my brand get noticed in the voice search revolution?
Is your brand ready for the voice search revolution? Learn how to optimize your content for Alexa and Siri using conversational speech and long-tail keywords.
What are the benefits of ePR?
Why We Love ePR Who doesn’t want to gain more online publicity momentum? ePR does just that. When you combine the tenants of traditional PR with modern social [...]
8 Building Blocks for B2B Marketing Success
When your B2B marketing campaign doesn't perform as expected, what do you do? How do you pick up the pieces and move on to build a better performing campaign? The [...]
Ding! You’ve Got Mail. The USPS Goes Digital with Informed Delivery.
USPS Informed Delivery® Provides Convenience for Consumers and Digital Integration for Marketers Did you know you can digitally preview what’s coming to your mail box every morning for free? All you [...]
Quick Test for Swift, Actionable Direct Mail Insights
While a Quick Test isn't the right answer for all clients looking to improve their direct mail success rates, it can quickly reveal insights that you can swiftly put into [...]
Mapping Your Customer Journey
Plan Your Multichannel Marketing Touchpoints with a Customer Journey Map Customer journey mapping and prospect journey mapping are both often-overlooked planning tasks that are extremely beneficial to multiple areas [...]
What is ePR? What results can it deliver?
Here's What You Should Know About ePR Enhance your Traditional PR Efforts with electronic PR (ePR) ePR stands for electronic PR (public relations) and is also known as online [...]
3 PR Strategies for Optimal New Product Launch Lift-off
Here are a few simple facts you probably already know: A new product launch deserves media attention. A well planned, developed and executed product launch will generate positive, buzzworthy [...]
The Rx for Ailing Websites is Focusing on Engagement
Is your pharma product launch leaking ROI? Learn to identify the 4 critical holes in your digital strategy and turn clinical data into patient action.
Is Bad Grammar Killing Your SEO?
Watch our Measurable Marketing Minute episode on this topic, or read the full blog post below. In the effort to create valuable, relevant content, we all [...]
Turning Leads into Customers – 5 Steps to Master B2B Lead Nurturing
So, you’ve got leads. Your sales pipeline is bursting with qualified prospects who’ve been to your site, who’ve engaged with your content. They may have even provided you [...]
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