Fast Pharma Launch Fueled by Proven Process

Client: Hikma Pharmaceuticals

With a relationship already steeped in a number of marketing and digital successes for its Mitigare® gout flare prevention medication, Hikma Pharmaceuticals (formerly West-Ward) knew it could count on Responsory for an agile strategy, calculated creative and quick turnaround for its new product launch.

The drug product launch roll-out for ritonavir needed a brand identity, collateral, email and website developed virtually overnight. Embarking on a new product launch initiative is no easy task, and even more complicated for a pharmaceutical drug. Thanks to a proven process we’ve been practicing and honing for nearly two decades, called Direct Branding^SM, Responsory was more than ready for the challenge.

RESULTS: Our proven process streamlined the initiative, delivering all components on time and on budget. Within a matter of weeks, a logo brand identity package, website, email and marketing collateral were ready for the debut of the generic ritonavir brand at the company’s annual meeting.

Enjoy a Quick Tour of the ritonavir website:

If you’re planning a new product launch, consider consulting with the marketing pros at Responsory. Get in touch!