Digital Workflow
Better Digital Experiences Start Here
The Blueprint to Your Digital Success
Full-Service
Combining top-notch research, content, design and development to hit your digital targets with precision.
Quality Assured
Tailoring our proven five-phase process to fit each client perfectly, ensuring every step meets your unique needs.
Client-Focused
Merging our expertise with your feedback to craft solutions that help you achieve your digital goals.
Explore Our Workflow
Tailored to fit your organization’s unique needs, budget, and timeline, our process ensures that your vision comes to life exactly as you imagined. Let’s build something remarkable together.
Research & Discovery
We start by digging deep to understand your business – your goals, audience, market, and competitors – to ensure we have a rock-solid foundation.
Activities
- Client Knowledge Transfer: This deep-dive session ensures our team fully understands the your business, goals, and project specifics.
- Goal Setting and KPI Identification: We help you set ambitious but achievable goals for your site, and track the wins, big and small.
- Stakeholder Interviews: We chat with the big players on your team to align your website perfectly with your business dreams and practical needs.
- Comprehensive Analysis: We get to know your audience and competitors inside out to tailor your site so it hits the mark every time.
- Website Audits: We dig into your site’s content, SEO and analytics to determine what to keep, tweak or toss to shape a smarter, user-focused redesign.
- UX Studies: Using heatmaps, surveys and user session recordings, we study your current website to understand what visitors need out of your new one.
- Technology and Tools Assessment: We review your tech toolbox to ensure your site’s built on the right foundation for today and tomorrow.
Deliverables
- Discovery Session
- Audience Personas
- Research Findings Reports
- Technology Profile
Planning & Strategy
With a wealth of information at our fingertips, we define the roadmap that will guide us from concept to completion.
Activities
- Project Scope Definition: We nail down exactly what your website will include and achieve, making sure everyone’s on the same page to avoid surprises.
- Sitemap and Information Architecture Development: We map out your site’s structure to make sure it’s a breeze for your visitors to find what they need.
- Wireframe Creation: Think of wireframes as your website’s skeleton, outlining where all the bits and pieces go without the fancy design details yet.
- Content Strategy Formulation: Our game plan for your content makes sure it hits the mark with your audience and Google alike.
- SEO Strategy Development: We craft a strategy to boost your site’s search engine rankings, getting the right eyes on your content.
Deliverables
- Project Scope Document
- Sitemap
- Information Architecture (IA)
- Wireframes
- Content Strategy Document
- SEO Strategy Document
Design & Development
Our designers and developers work hand in hand to bring your ideas to life, ensuring a seamless blend of aesthetics and functionality.
Activities
- Mood Board Creation: Right from the start, we use mood boards to nail the look and feel you’re after, inspiring every design choice we make.
- Design Mockups & Style Guides: Our graphic designers whip up mockups and style guides that set the visual vibe of your site, from colors and fonts to images.
- Content Creation: Alongside design and development, we’re crafting compelling content that tells your story, engages your audience, and boosts your SEO.
- CMS Setup & Customization: Setting up and tweaking your CMS, we make sure updating your site is a breeze, even for the non-techies on your team.
- Front-End Development: Our front-end pros bring designs to life with HTML, CSS, and JavaScript, making sure everything looks spot-on across all devices.
- Back-End Development: The back-end team ensures your site runs smoothly, handling all the behind-the-scenes magic like databases and server logic.
Deliverables
- Mood Boards
- Digital Style Guide
- Design Mockup
- SEO Plan
- Page Content Document
- Asset Library
- Development Environment
Testing & Launch
We check for usability, compatibility, and performance issues, making necessary adjustments to guarantee a smooth launch.
Activities
- Functional Testing: We’re making sure every part of your site works perfectly, no matter the browser or device.
- Link and Content Review: We comb through your site for any broken links or typos to keep everything polished and precise.
- Quality Assurance (QA) Review: Our final sweep ensures your website ticks all the boxes for quality and project specs before going live.
- Analytics Integration: We hook up analytics to keep tabs on how users interact with your site right from the start.
- Launch: It’s go-time! We launch your site and double-check everything is smooth sailing.
- Documentation and Training: We’ve got all the guides and training sessions ready, so managing your site is a breeze for your team.
Deliverables
- Staging Environment
- Test Plans and Reports
- Launch Plan
- Training Materials
- Live Site or File Handoff
Maintenance & Reporting
As your business evolves, so will your website. We stay by your side, providing ongoing support to ensure site performance, relevance and security.
Activities
- Content Updates: We keep your site fresh and interesting by regularly adding new content and updating the old, keeping both new and returning visitors engaged.
- Software Updates: We make sure your site’s software, from the CMS to plugins, is always up to date and secure.
- Performance Reporting: We dive into your site’s data regularly, spotting trends and opportunities to keep boosting your online success.
- Technical SEO Audits: We regularly check under the hood for any SEO glitches like broken links or duplicate content, fixing them to keep your search game strong.
- Backup and Disaster Recovery: We’ve got your back with regular backups and a solid disaster recovery plan, so your site can bounce back quickly from any hiccup.
Deliverables
- Regular Check-Ins
- Performance Reports
- Technical SEO Audit Reports
- Maintenance Logs
Let’s Make Something Amazing
Whether it’s a landing page or a full site, we make sure every web experience is memorable and measurable. Contact us today and start making your digital dreams a reality.
STRATEGY IN ACTION
Targeted Digital Marketing Helps Shoreline’s Sales Surge
Find out how our digital marketing expertise propelled Chicago’s Shoreline Sightseeing ahead of the competition, driving $1.85M in ticket sales and an 8:1 return on ad spend.
Drewrys Brand Refresh
Drewrys Brewing Company, a legacy brand with deep roots dating back to 1877, needed a fresh brand update to attract a new generation of beer enthusiasts while maintaining its classic appeal. Responsory's efforts led to a successful brand revitalization, exceeding launch expectations and setting Drewrys on a path for regional and national expansion.
FREQUENTLY ASKED QUESTIONS
You’re not going to like this, but it varies. Our pricing is project-based, determined after a detailed assessment of your requirements, project complexity, and specific goals. We aim to provide transparent, flexible pricing options that accommodate everything from simple site refreshes to comprehensive web development projects, ensuring we can tailor our services to fit a variety of budgets and needs.
We work closely with clients to understand their marketing objectives and integrate these into the web design through strategic content placement, CTA optimization, personalized user experiences, and data-driven design choices. Our approach ensures the website acts as a central tool in the client’s broader marketing ecosystem.
We offer various maintenance and support packages tailored to your needs, including regular updates to the CMS and plugins, security monitoring, backups, and technical support. Our goal is to ensure your website remains secure, up-to-date, and continues to perform optimally.
We incorporate SEO best practices right from the planning stage, ensuring that site architecture, content, and coding are optimized for search engines. We use semantic HTML5, responsive design, fast loading times, and proper metadata. Post-launch, we continue to monitor and optimize the site’s performance in search rankings.
Responsory is proficient in developing on a variety of content management systems (CMS) to cater to the diverse needs of our clients, ensuring flexibility, scalability, and ease of use across different platforms. Each CMS offers unique features and advantages tailored to various business models and goals. Here’s a brief overview of each platform:
- WordPress is renowned for its versatility and user-friendliness, making it an ideal choice for a wide range of websites, from corporate sites and blogs to e-commerce stores. Responsory customizes WordPress sites with unique themes and plugins, ensuring each site is SEO-optimized, secure, and tailored to the client’s specific needs. The platform’s extensive support community and vast array of extensions make it a dependable choice for businesses seeking a balance between functionality and manageability.
- HubSpot CMS is designed for businesses that prioritize inbound marketing and seek to integrate their website tightly with CRM and marketing tools. This platform is perfect for creating personalized web experiences and leveraging analytics for content optimization. Responsory utilizes HubSpot for clients who aim to use their website as a central part of their marketing and sales strategy, offering a seamless flow between website engagement and customer relationship management.
- BigCommerce is a powerful e-commerce platform offering a wide range of features for online stores, including product management, payment gateway integration, and scalability. Responsory recommends BigCommerce for clients looking for a comprehensive e-commerce solution that supports growth and complex sales strategies without compromising on user experience or security.
- Shopify is another leading e-commerce platform known for its simplicity and effectiveness, suitable for businesses of all sizes. It offers an intuitive interface, extensive app marketplace, and robust tools for online sales and marketing. Responsory leverages Shopify to build engaging e-commerce sites that are easy to manage and scale, providing clients with a seamless blend of design and functionality.
- Squarespace is favored for its sleek design templates and drag-and-drop interface, making it a go-to for creatives and small businesses seeking a visually stunning online presence with minimal fuss. Responsory utilizes Squarespace for projects where design and simplicity are paramount, delivering beautiful websites that are both functional and easy to navigate without extensive customization.
- Wix offers unparalleled ease of use with its drag-and-drop website builder and a wide range of templates, ideal for small businesses and individuals looking to establish an online presence quickly and effortlessly. Responsory uses Wix for clients who value speed and simplicity in website creation, providing solutions that are both attractive and effective for engaging audiences.
