Unmatched Reach + the Right Offer = 380% ROI Client: Standard Process Standard Process engaged  Responsory to execute a B2B display advertising pilot program targeted at chiropractors who are qualified to be Standard Process customers. The goals for the 6-week Smart Zones  campaign were to build brand awareness among qualified prospects and engage prospects to take a closer look at Standard Process. The nutritional supplement leader, well known for its whole food philosophy, provided its B2B prospect list of which 80% were matched to a known IP address. “The match rates that Smart Zones is able to deliver are unheard of in the industry [...]

Broker Campaign Grants Sales Wishes With 15% Response Rate Client: EyeMed Vision Care Dimensional Mail Meets AI to Create a Lasting Impression EyeMed Vision Care approached Responsory with one wish: Develop an integrated, multichannel campaign to capture the attention of historically cold Broker prospects. The end goal: Encourage these Brokers to consider EyeMed as a top vision benefits solution for their clients. To cut through the clutter and leave a lasting impression, Responsory developed an integrated broker campaign that blended traditional direct response tactics with cutting-edge, digital technology. The “Make a Wish” theme was executed over multiple touches, including a dimensional [...]

Strategic, Integrated PR Program Reaps 11 to 1 ROI Client: Gardner Bender For over 60 years, Actuant's Gardner Bender brand of electrical tools, voltage testers, and wire management products has been a mainstay in the electrical aisle of leading retailers. In addition to professional electricians, contractors and plumbers, these products are used by “do-it-yourselfers” working on projects around the house. As agency of record, we worked with electrical products manufacturer Gardner Bender to launch its first-of-a-kind line of Circuit Alert professional-grade hand tools. The goal? To generate industry-wide awareness for the unique tools, support sales efforts in retail and distributor channels, [...]

Innovative Smart Zones Program Attains the Impossible Client: EyeMed Vision Care How do you market a tailored message to a highly specialized audience segment when you don’t have a customer or prospect list?     When EyeMed Vision Care approached Responsory with this seemingly impossible task, the vision insurer wanted to inform recent retirees of a select employer that they were now eligible for EyeMed vision benefits. The catch? EyeMed did not have access to any identifying information – no names, mailing addresses or IP addresses. . . nothing. All we knew about the audience was the name of their previous employer and their employment status (recent retiree). We knew this was [...]

Rebranding Super Products Pumps Up Image & Sales Client: Super Products How do you compete with a 1,000 pound Gorilla in your industry? You market smarter. That’s what a rebranding initiative did for the up and comer sewer, excavator and vacuum truck manufacturer, Super Products. Animal Magnetism… Out Of The Box Creativity With Purpose Marketing for this engineering-focused manufacturer of industrial vacuum products had been sporadic or nonexistent. While the company’s products enjoy a good reputation in the market, its new parent company saw an untapped opportunity and turned to Responsory for help supporting its growth goals. Responsory conducted an in-depth [...]

Integrated Campaign for Voluntary Insurance Client: Delta Dental of Wisconsin Marketing Assistance Kit Generates Healthy Smiles Insurance trends have been moving toward more voluntary (employee-paid) programs, especially for dental and vision insurance. To pursue significant opportunities to boost its voluntary enrollment participation rate within its individual business accounts category, Delta Dental of Wisconsin came to Responsory to create business-to-business and business-to-consumer marketing materials and an online enrollment microsite. The resulting multichannel marketing kit provides agents and employers with communications tools to support education and awareness among employees, makes enrollment convenient and easy, and drives a higher level of participation in [...]

Enticing Digital Work that Elevates the Brand Client: Milwaukee Tool As Milwaukee Electric Tool’s digital agency, Responsory, a Johnson Direct company,  delivered digital strategy, design and execution in the form of well-branded online elements. From SEO counsel and ePR strategies to design and development of custom website features, HTML emails, Flash and static banner ads, our interactive work for Milwaukee Electric Tool enticed action from its heavy duty tool users and further elevated the company’s brand. Each deliverable involved dead-on tactics to showcase a Milwaukee Tool product, an intuitive call-to-action and took our responders to a destination where they could [...]

Oriental Trading Company Banner Ads Get Crafty Client: Oriental Trading Company It’s no secret that veteran teachers spend an average of $500 on classroom supplies every year, and beginner teachers typically spend twice as much (because they don’t have previous year stashes). But how do you reach this highly targeted audience with your marketing campaigns? And most importantly, how do you ensure that your product stands out from the countless competitors? When Oriental Trading Company (OTC), one of the nation’s largest direct merchants of value-priced party supplies, arts and crafts, toys and novelties, was faced with this challenge, they turned to Responsory. We developed a Smart [...]

Small Biz Buys Into the CO-OP Health Model Client: Meritus Health Partners New to the market, but not to the healthcare world, Meritus is Arizona’s first and only non-profit, cooperative insurance company. Meritus wanted to reach small business owners, benefits administrators and employees who would be attracted to the cooperative model and plan offerings. Responsory created a Smart Zones digital advertising campaign to reach prospects, leading them to a landing page where they could complete an online form and request more information. Our client’s goals were to generate quality leads, boost brand awareness and position Meritus Health Partners as the #1 choice for healthcare coverage [...]

Utility Market Expansion Campaign Client: Milwaukee Water Works Rescued from near-mediocrity; new campaign boasts a world-class look for Water Utility. When the City of Milwaukee set its sights on building its reputation as a superior source for plentiful, safe water, the Milwaukee Water Works sought out the strategically creative counsel of Responsory (formerly Johnson Direct). Milwaukee’s freshwater advantage for business is an abundant, high-quality water supply at low cost with discounts for business, provided by the Milwaukee Water Works. This is a competitive edge for businesses that rely on water, such as chemical and metal fabricating manufacturers and food and beverage [...]