Industry
Pharmaceuticals
Model
Services
CHALLENGE
Pharmaceutical Innovation to Market
Introducing a new dosage form requires precision. Scienture turned to Responsory to build their market presence, resulting in a compliance-first digital launch that supported commercial sales and set a new go-to-market standard.
Scienture, LLC faced the complex challenge of launching Arbli™ (losartan potassium) 10 mg/mL oral suspension—the first and only FDA-approved liquid losartan formulation. The pharmaceutical startup needed to establish market presence for a breakthrough product addressing a critical unmet need: hypertension treatment for patients who cannot swallow tablets.
Key Challenges:
- Market Education: Healthcare providers were unfamiliar with the availability of a liquid losartan option, relying instead on inconsistent compounded alternatives
- Multi-Audience Complexity: Campaign needed to effectively reach geriatricians, pediatricians, family medicine physicians, pharmacists, patients, and caregivers
- Regulatory Compliance: All marketing materials required strict adherence to FDA pharmaceutical advertising guidelines
- Competitive Positioning: Differentiate against established tablet losartan in a $292 million market with 68 million annual prescriptions
SOLUTION
Integrated Marketing Strategy with Evidence-Based Messaging
Responsory developed a comprehensive go-to-market strategy targeting healthcare professionals as the primary audience while building patient and caregiver awareness through multiple touchpoints.
The Arbli website was designed as the cornerstone of a full commercial launch strategy for the first FDA-approved liquid losartan. Every page and pathway was planned around its key audiences — patients, caregivers, prescribers, and pharmacists — ensuring that each experiences content tailored to their needs while staying aligned with Medical, Legal, and Regulatory (MLR) standards.
More from this project
Website Walkthrough
Launching a new drug takes more than a great product — it requires a digital ecosystem built to inform, engage, and comply.
This two-minute video showcases how Responsory’s pharma marketing, UX design, and content strategy teams collaborated to deliver a compliant, audience-first website experience. From adaptive safety information and accessibility features to conversion-driven resources and intuitive navigation, the Arbli site demonstrates how a well-orchestrated digital hub can educate, engage, and drive confidence across all stakeholders in a brand’s launch.
Results
Successful Market Entry and Commercial Launch
The multichannel marketing campaign successfully positioned Arbli™ for commercial success, achieving key launch objectives:
Market Positioning:
- Established Arbli™ as the definitive liquid losartan solution in healthcare provider minds
- Successfully differentiated from compounded alternatives through FDA approval messaging
- Created strong brand recognition within target physician specialties
Digital Preparedness:
- On-time marketing launch coincided with product availability for commercial sales and fulfillment
- Earned excellent SEO performance for arbli.com out of the gate, ranking highly for relevant key search terms
- Developed creative strategy and campaign-ready assets for native and display advertising designed to engage key healthcare professional audiences
- Produced public relations and social media assets strategically designed to amplify campaign reach and engagement across channels
