A Fresh Brand and Website to Help Connect Seniors with Local Resources

We helped the Love Thy Neighbor Foundation update its brand and website, making it easier for seniors to find resources and stay independent, and setting the foundation up for future growth and sustainability.

Since 2016, the Love Thy Neighbor Foundation (LTNF), a Wisconsin-based nonprofit organization, has been helping seniors stay in their homes for as long as possible. At the center of this mission is an expansive directory of local businesses and resources that provide vital services to help seniors maintain their independence. As the number of resources grew, so did the challenge of manually maintaining the directory while keeping it organized for users. The Love Thy Neighbor Foundation needed an updated digital solution and brand to help it progress.

For LTNF, growth depends on having a clear mission, scalable product and defined brand. While its purpose is clear, we took on this pro bono project to help develop a visual identity that represented its mission of keeping seniors and caregivers in their homes, while paying a subtle tribute to the organization’s origins. Updated brand in hand, we developed a new directory website that is easier to use and manage and can handle growth in its current market and beyond.

• Updated design to reflect new branding
• More robust resource search functions
• Portal access that allows businesses to add and manage their listings, including offering coupons and hosting events
• Portal access that allows users to favorite, review and communicate with businesses
• User ratings and reviews to improve quality of business recommendations
• Future monetization opportunities through promoted listings

Working with the LTNF team, we took on the challenge of modernizing the Love Thy Neighbor Foundation brand and website with an eye toward the future. By adding user and business profiles to the directory functionality, the website is better able to support the organization’s growth goals with minimal administrative time, as well as present opportunities for future revenue streams. We’re proud to be given the opportunity to set this important organization up for continued success.