Commemorative Content Resurrects Consumer Interest

Client: Milwaukee Water Works

In September 2014, Milwaukee’s historically-significant North Point Tower celebrated its 140^th anniversary. As a crucial part of the original Milwaukee Water Works, the utility asked Responsory to create a very special, commemorative brochure. This content would be part of the celebration, made available online and archived for historical reference.

Responsory felt this piece deserved a distinct treatment, being the only commemorative content to celebrate the Tower’s anniversary. While meeting MWW brand standards, we carefully introduced vintage photographs, 19^thcentury-inspired design elements and compelling copy to honor the historical landmark and highlight the early history of the Milwaukee Water Works.

The final piece accomplished the project goals as a stand-out piece that celebrates the historical landmark while melding beautifully with other MWW-branded materials.