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Communicating Tariff or Inflation-Driven Price Changes
Prices going up? Learn how to talk to customers, retain trust and turn price increases into loyalty-building moments — no matter what’s driving the cost.
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Don’t Let Dirty Data Sabotage Your Campaign – 4 Steps to a Clean List
You created an attractive self-mailer with an appealing offer and a strong call to action. You added a personalized URL that leads to your campaign landing page. You selected the [...]
Think “Inside the Box” to Generate Results & Excitement
Thinking “outside the box” is often associated with creativity and effective new ideas. When it comes to multichannel campaigns, especially in the B2B realm for capital-intensive products/services or longer-term [...]
5 Ways to Move Mobile Marketing into your B2B Strategy
Discover 5 powerful strategies to enhance your B2B mobile marketing efforts and drive better engagement and conversions.
8 Steps to Master Social Media ROI
Proving the value of social media marketing is a common challenge for today's marketers. Follow these 8 steps to help you master social media ROI.
Is Your Digital Marketing Approach Too REACTIVE?
Improve your response rates with an approach that combines proactive and reactive tactics. We recently had the perfect prospective client – let's call him "Jim" – decline to move forward [...]
11 Tips to Help Your Next Launch Take Flight
See how one recent campaign exceeded its marketing launch goal by 399% Whether you’re launching a new product, program or other initiative, it’s important to gain positive traction right [...]
Health Insurance Marketing in the Digital Age – INFOGRAPHIC
Did You Know? 70% of seniors with internet access are searching for health information. Millennials are the least satisfied of any generation with the health insurance online experience. 71% of [...]
Social Media for B2B Marketers: 5 Essential Best Practices
As seen in THE BEAT, December 2019. Subscribe here. Social media has transformed the way we communicate in the world we live in, and it’s changing the way today’s [...]
Millennials Matter: Why Smart Digital Marketing Is Essential for B2B Companies
Marketing has always been about reaching your prospects in the right place at the right time. With tech-savvy Millennials making up the largest generation in the U.S. workforce, the right [...]
Is your B2B website doing its job? (Infographic)
Your website has a job. How would you rate its performance? When we work with our clients on website audits and redesigns, we are are especially focused on working with [...]
Look Who’s Talking Now! Engaging Internal Influencers to Build Your Brand
Turning to influencer marketing is a great way to get your brand in front of a large targeted audience and drive traffic to your website. Endorsements, reviews and other [...]
Create Content that says “We’re in this together!”
Making purchasing decisions, for consumers and B2B buyers alike, during a time of uncertainty can be daunting -- even paralyzing. Now more than ever, your brand should be contemplating [...]
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