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The Art of StorySelling: How to Create Emotional Connections in Pharma
Storytelling in pharma marketing can spark emotional connections with HCPs and patients. Here’s how to make it part of your marketing strategy.
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Responsory Named Among the Top 200 Marketing Agencies of 2018
Chief Marketer Unveils Chief Marketer 200: First-Ever Editorial List of Top 200 Non-Advertising Agencies Serving The U.S Chief Marketer, a leading marketing content publisher, unveiled the Chief Marketer 200. It [...]
8 Steps to Find Your Target Audience
Identifying your target audience is one of the basic building blocks of a successful marketing strategy. Sometimes all it takes to turn a business around (and improve ROI) is to [...]
Improve Your Marketing Success: Avoid 3 Common Marketing Pitfalls
1. Don’t Quit While You’re Ahead...Or Soon You’ll Be Lagging Behind This statement seems like straightforward, logical advice. And, if you asked most marketers they would probably say they [...]
Don’t Let Dirty Data Sabotage Your Campaign – 4 Steps to a Clean List
You created an attractive self-mailer with an appealing offer and a strong call to action. You added a personalized URL that leads to your campaign landing page. You selected the [...]
Think “Inside the Box” to Generate Results & Excitement
Thinking “outside the box” is often associated with creativity and effective new ideas. When it comes to multichannel campaigns, especially in the B2B realm for capital-intensive products/services or longer-term [...]
5 Ways to Move Mobile Marketing into your B2B Strategy
Discover 5 powerful strategies to enhance your B2B mobile marketing efforts and drive better engagement and conversions.
8 Steps to Master Social Media ROI
Proving the value of social media marketing is a common challenge for today's marketers. Follow these 8 steps to help you master social media ROI.
Is Your Digital Marketing Approach Too REACTIVE?
Improve your response rates with an approach that combines proactive and reactive tactics. We recently had the perfect prospective client – let's call him "Jim" – decline to move forward [...]
11 Tips to Help Your Next Launch Take Flight
See how one recent campaign exceeded its marketing launch goal by 399% Whether you’re launching a new product, program or other initiative, it’s important to gain positive traction right [...]
Health Insurance Marketing in the Digital Age – INFOGRAPHIC
Did You Know? 70% of seniors with internet access are searching for health information. Millennials are the least satisfied of any generation with the health insurance online experience. 71% of [...]
Social Media for B2B Marketers: 5 Essential Best Practices
As seen in THE BEAT, December 2019. Subscribe here. Social media has transformed the way we communicate in the world we live in, and it’s changing the way today’s [...]
Millennials Matter: Why Smart Digital Marketing Is Essential for B2B Companies
Marketing has always been about reaching your prospects in the right place at the right time. With tech-savvy Millennials making up the largest generation in the U.S. workforce, the right [...]
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