Blog
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The Benefits of a Small Pharma Marketing Agency
For pharma marketers who are worried about getting lost in the Omnicom-IPG merger shuffle, smaller boutique agencies can make a big impact.
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How Our Mindset Analytics Process℠ Can Help You Succeed in 2024
Explore how MAP Marketing Research, powered by machine learning and AI, can unveil your customers' true pain points, delve into the "whats" and "whys" behind their sentiments, and addresses industry challenges to ensure a successful year ahead.
How Different Generations Use Social Media
When marketing to different generations on social media, it’s important to understand where and how to reach them. Explore the differences in how Gen Z, Millennials, Gen X and Boomers use social media to more effectively engage them.
Can You Use AI Art in Marketing?
AI-generated imagery is (metaphorically for now) taking over, which begs a very important question of whether you can or should use it for marketing purposes. Find out if the benefits of AI art outweigh the downsides.
Responsory Expands Analytics Capabilities, Acquires Rocket Man Digital
We're expanding our analytics capabilities and content-generation offering with the acquisition of Rocket Man Digital and addition of Jeff Nowak as VP of Research and Content Strategy!
Does Affiliate Marketing Make Sense for Your Business?
Affiliate marketing can expand your brand reach and drive sales. Find out if it's a good fit for business and learn how to get started.
The Art of StorySelling: How to Sell with a Story
Learn how sales teams can use storytelling to engage prospects, overcome objections, close deals and build loyalty.
The Art of StorySelling: How to Add Stories to Your Marketing Strategy
Explore the psychology behind storyselling, then find tips and tricks for adding storytelling-based content to your marketing strategy.
The Art of StorySelling: How to Write Brand Stories that Sell
Turn storytelling into storyselling with 6 keys to content marketing guaranteed to boost brand perception and increase conversions.
The Art of StorySelling: How Marketers are Modern Storytellers
Kicking off our Art of StorySelling, we explore how adding storytelling to your content marketing strategy can translate to leads and sales.
6 Strategies B2B Marketers Are Using to Boost Success
Kickstart your B2B marketing with these 6 strategies. Use these proven principles to enhance your digital customer experience .
Looking to the Future: 2023 Marketing Trends to Watch
From accountability to artificial intelligence, here are our top marketing trends to keep an eye on this year!
We Asked ChatGPT to Write About AI-Generated Content – Here’s What We Learned
Is Artificial Intelligence the future? We went to the source and asked a bot about the uses and limitations of AI-generated content.
