Blogs by Grant A. Johnson

About Grant A. Johnson

As the president and CEO of Responsory, Grant A. Johnson stands out as a nationally recognized thought leader in marketing. Known for his expertise as a public speaker, direct marketing trainer, and award-winning author, Grant is also the innovative mind behind Direct Branding℠, Responsory’s strategy for guaranteed measurable outcomes.

When Rebranding Backfires (And How To Do It Right)

Field Tips

When Rebranding Backfires (And How To Do It Right)

Writing each Field Tips is the easy part. Find out what it takes to build a newsletter that lasts – plus industry news, insights and more.

2025-09-09T16:09:51-05:00By Grant A. Johnson|Field Tips|

What We Learned Over 50 Editions of Field Tips

Field Tips

What We Learned Over 50 Editions of Field Tips

Writing each Field Tips is the easy part. Find out what it takes to build a newsletter that lasts – plus industry news, insights and more.

2025-08-27T14:55:11-05:00By Grant A. Johnson|Field Tips|

Why Revisiting Your Workflow Matters

Field Tips

Why Revisiting Your Workflow Matters

Rethinking your workflow could be the key to better results and stronger client relationships – plus industry news, insights and more.

2025-08-13T08:48:19-05:00By Grant A. Johnson|Field Tips|

How to Apply the Scientific Method to Your Marketing

Field Tips

How to Apply the Scientific Method to Your Marketing

Ever feel like marketing is more guesswork than game plan? Try approaching it like a scientist – plus industry news, insights and more.

2025-07-23T17:02:24-05:00By Grant A. Johnson|Field Tips|

Field Tips: Why E-E-A-T Matters In Search

Field Tips

Field Tips: Why E-E-A-T Matters In Search

Find out why Experience, Expertise, Authoritativeness and Trustworthiness should be the backbone of your SEO strategy – plus industry news, insights and more.

2025-07-09T09:57:32-05:00By Grant A. Johnson|Field Tips|

Field Tips: Why Marketers Should Take Another Look at Yelp

Field Tips

Field Tips: Why Marketers Should Take Another Look at Yelp

Yelp isn’t just for restaurants. Find out how smart brands are using it to win local business, plus marketing news, insights and more.

2025-06-25T14:55:16-05:00By Grant A. Johnson|Field Tips|

Field Tips: Smart Ways to Incorporate AI Content

Field Tips

Field Tips: Smart Ways to Incorporate AI Content

AI is a tool. And just like any tool, its effectiveness depends on how you use it. Check out our tips to get started, plus marketing news, insights and more!

2025-06-11T14:54:29-05:00By Grant A. Johnson|Field Tips|

Field Tips: What We Learned from Google I/O 2025

Field Tips

Field Tips: What We Learned from Google I/O 2025

Google I/O 2025 just rewrote the SEO playbook. Here’s what marketers need to know (and do next), plus marketing news, insights and more.

2025-05-28T16:14:13-05:00By Grant A. Johnson|Field Tips|

Communicating Tariff or Inflation-Driven Price Changes

General Marketing

Communicating Tariff or Inflation-Driven Price Changes

Prices going up? Learn how to talk to customers, retain trust and turn price increases into loyalty-building moments — no matter what’s driving the cost.

2025-05-13T13:55:07-05:00By Grant A. Johnson|General Marketing|