Blogs by Grant A. Johnson

About Grant A. Johnson

As the president and CEO of Responsory, Grant A. Johnson stands out as a nationally recognized thought leader in marketing. Known for his expertise as a public speaker, direct marketing trainer, and award-winning author, Grant is also the innovative mind behind Direct Branding℠, Responsory’s strategy for guaranteed measurable outcomes.

Field Tips: Midwest Marketing is Thriving

Field Tips

Field Tips: Midwest Marketing is Thriving

Brands are ditching big-city ad firms for more modest Midwestern shops. Find out why — plus industry news, insights and more.

2026-02-26T10:06:45-06:00By Grant A. Johnson|Field Tips|

Why We Don’t Respond to RFPs

General Marketing

Why We Don’t Respond to RFPs

We don't do RFPs. Here's why we think the process is inefficient, impractical and unfair to all parties involved.

2026-02-23T15:57:32-06:00By Grant A. Johnson|General Marketing|

Field Tips: The $10 Million Big Game Gamble

Field Tips

Field Tips: The $10 Million Big Game Gamble

The ban is off the table, but users are still heading for the exits. Here's what to do — plus industry news, insights and more.

2026-02-11T16:33:28-06:00By Grant A. Johnson|Field Tips|

Field Tips: U.S. TikTok and Your Social Strategy

Field Tips

Field Tips: U.S. TikTok and Your Social Strategy

The ban is off the table, but users are still heading for the exits. Here's what to do — plus industry news, insights and more.

2026-01-28T13:56:22-06:00By Grant A. Johnson|Field Tips|

Field Tips: The One Important Thing AI Can’t Do

Field Tips

Field Tips: The One Important Thing AI Can’t Do

From technical deficiencies to security concerns, some website are unsalvageable and need to be rebuilt. Find out how to tell – plus industry news, insights and more.

2026-01-14T15:10:19-06:00By Grant A. Johnson|Field Tips|

Field Tips: Your 2026 Head Start

Field Tips

Field Tips: Your 2026 Head Start

From technical deficiencies to security concerns, some website are unsalvageable and need to be rebuilt. Find out how to tell – plus industry news, insights and more.

2026-02-16T06:04:26-06:00By Grant A. Johnson|Field Tips|

Field Tips: What Happens When Accessibility Is a Contract Requirement?

Field Tips

Field Tips: What Happens When Accessibility Is a Contract Requirement?

From technical deficiencies to security concerns, some website are unsalvageable and need to be rebuilt. Find out how to tell – plus industry news, insights and more.

2025-12-03T10:08:33-06:00By Grant A. Johnson|Field Tips|

Field Tips: Is Your Website Beyond Saving?

Field Tips

Field Tips: Is Your Website Beyond Saving?

From technical deficiencies to security concerns, some website are unsalvageable and need to be rebuilt. Find out how to tell – plus industry news, insights and more.

2025-11-20T09:36:29-06:00By Grant A. Johnson|Field Tips|

Field Tips: Ads Don’t Have to Choose Between Compliance & Connection

Field Tips

Field Tips: Ads Don’t Have to Choose Between Compliance & Connection

The best HCP digital ad campaigns don't just follow the rules, they break through the noise while doing it. Find out how in our latest field tips, plus industry news, insights and more.

2025-11-06T11:19:17-06:00By Grant A. Johnson|Field Tips|