Blogs by Grant A. Johnson

About Grant A. Johnson

As the president and CEO of Responsory, Grant A. Johnson stands out as a nationally recognized thought leader in marketing. Known for his expertise as a public speaker, direct marketing trainer, and award-winning author, Grant is also the innovative mind behind Direct Branding℠, Responsory’s strategy for guaranteed measurable outcomes.

Field Tips: What We Learned from Google I/O 2025

Field Tips

Field Tips: What We Learned from Google I/O 2025

Google I/O 2025 just rewrote the SEO playbook. Here’s what marketers need to know (and do next), plus marketing news, insights and more.

2025-05-28T16:14:13-05:00By Grant A. Johnson|Field Tips|

Communicating Tariff or Inflation-Driven Price Changes

General Marketing

Communicating Tariff or Inflation-Driven Price Changes

Prices going up? Learn how to talk to customers, retain trust and turn price increases into loyalty-building moments — no matter what’s driving the cost.

2025-05-13T13:55:07-05:00By Grant A. Johnson|General Marketing|

Field Tips: Creative Marketing Strategies Backed by Data

Field Tips

Field Tips: Creative Marketing Strategies Backed by Data

Here’s how to bring back the creative spark (without ditching your data) — plus marketing news, insights and more.

2025-04-30T11:28:05-05:00By Grant A. Johnson|Field Tips|

Field Tips: Get the Most Out of Annotations in GA4

Field Tips

Field Tips: Get the Most Out of Annotations in GA4

Annotations are back and they’re about to save your team a ton of time. Find out how — plus marketing news, insights and more.

2025-04-15T16:30:01-05:00By Grant A. Johnson|Field Tips|

Field Tips: Google Business Profile for Lead Generation

Field Tips

Field Tips: Google Business Profile for Lead Generation

Google Business Profile covered cobwebs? Find out how to spiff it up and turn it into your best lead driver — plus marketing news, insights and more.

2025-04-02T12:03:51-05:00By Grant A. Johnson|Field Tips|

Field Tips: Marketing Spring Cleaning Tips

Field Tips

Field Tips: Marketing Spring Cleaning Tips

Freshen up your 2025 marketing strategy with a little routine maintenance. Get spring cleaning tips plus marketing news, insights and more.

2025-03-19T16:37:20-05:00By Grant A. Johnson|Field Tips|

Field Tips: 2025 Social Media Trends to Watch

Field Tips

Field Tips: 2025 Social Media Trends to Watch

Hootsuite’s new social media trends report is here. Discover what’s reshaping the social landscape – plus marketing news, insights and more.

2025-03-03T11:13:16-06:00By Grant A. Johnson|Field Tips|

Field Tips: How to Survive SEO’s AI Revolution

Field Tips

Field Tips: How to Survive SEO’s AI Revolution

AI search, and algorithm updates, and ranking factors – oh my! What you need to know to stay visible, plus marketing news, insights and more.

2025-02-19T08:58:24-06:00By Grant A. Johnson|Field Tips|

Field Tips: Why Our Yearly Check-In Matters

Field Tips

Field Tips: Why Our Yearly Check-In Matters

Get the why behind our State of the Agency meeting — plus marketing news, insights and more!

2025-02-07T10:16:39-06:00By Grant A. Johnson|Field Tips|

Clarity, Confidence and Control: Why Marketing Budget Discussions Matter [Blog + Infographic]

Marketing Partnership

Clarity, Confidence and Control: Why Marketing Budget Discussions Matter [Blog + Infographic]

Budget talks can feel awkward, but they’re the key to marketing success. Learn how the clarity, confidence and control they provide transform your campaign performance.

2025-01-28T10:02:00-06:00By Grant A. Johnson|Marketing Partnership|