Enhance your Traditional PR Efforts with electronic PR (ePR)
ePR stands for electronic PR (public relations) and is also known as online public relations or digital PR.
Here at Responsory, we value ePR as as part of the ecosystem for nurturing media relationships. It involves a wide variety of tactics that can stand-alone to cultivate positive publicity or that can supplement traditional PR activities.
A knowledge of internet-based tools and technologies are essential to practicing ePR. They help build and maintain meaningful, productive dialog among key media contacts, influencers and outlets.
ePR well done can:
» Generate positive publicity among online media and influencers that target and reach their prospects
» Drive traffic to their controlled online properties to facilitate engagement/inquiries and improve SEO ranking with credible backlinks