In year two, we built upon our successes and learnings, combining our segmented lead generation approach with integrated brand advertising (trade media and radio in select markets), public relations and more specialized content. Videos featuring company leaders helped bring the brand to life. A high-impact video-in-print dimensional mailer and irresistible offer created an unforgettable brand experience for brokers. Plus, the client turned to Responsory for social media strategy and support for its conservative, curated approach.