Strategy & Research

Smart marketing is built on solid foundations

Start Your Marketing Campaign On the Right Foot

Lots of firms can do marketing, but few have to tools and talent to help you understand the strategic whys behind the tactical whats and hows. That’s where Responsory shines. Our robust research capabilities blend analytical depth with creative insight to create a strategic roadmap that’ll help your brand find success.

Strategic Guidance for Every Goal

Mindset Analytics Process (MAP) Research

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Marketing Strategy Development

Brand Positioning

Marketing Audits

Customer Journey Mapping

ADDITIONAL SERVICES | Market Analysis | Audience Segmentation | SWOT Analysis | Consumer Behavior Analysis

We Take Partnership Personally

Clients love us because we’re dedicated to their success, acting not just as an agency but as partners. With custom marketing strategies and innovative tools, our personalized approach and commitment are focused on a simple goal: getting results.

Results-Driven

Beyond buzzwords, we deliver tangible outcomes that propel your brand to new heights.

Client-Focused

Your vision, our mission. Together, we tailor marketing magic that speaks your language.

Measurement-Minded

Where every decision draws from data, ensuring your journey to success is mapped with precision.

What Our Clients Say

“We would have been apprehensive charging into this new product category without these insights. But they gave us clarity to target our launch to the right consumers, to meet their needs.”

Dir. of Marketing , CPG Company

Our Direct Branding℠ Method

1. Fact-Based Analysis

It's all about setting you up for success, right from the get-go. Diving deep into what makes your business tick, we'll look at your industry landscape, who you're up against, who you're talking to and where you stand in the grand scheme of things.

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2. Marketing Strategy

With a strong foundation of understanding, we'll sit down together to hash out some solid, measurable goals. From tactical executions to integrated campaigns, we'll find the best route to overcome your unique marketing challenges.

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3. Component Creation

This is where the magic happens. Led by project managers and account executives, our team of designers, copywriters and developers roll up their sleeves and get to work. Regular check-ins ensure deliverables are on time, on budget and on strategy.

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4. Campaign Execution

Before we release your campaign into the wild, we want to make sure it lives up to your expectations. This means ensuring it achieves our strategic goals, passes our quality controls and KPI tracking is in place. After that, it's all systems go.

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5. Measurement and Optimization

Our job doesn't end once your campaign launches. As your partner in measurable marketing, we analyze and optimize performance throughout the life of your campaign, then iterate to ensure future campaigns perform even better.

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Strategy In Action

Responsory2024-12-20T11:25:48-06:00

Targeted Digital Marketing Helps Shoreline’s Sales Surge

B2C, Featured

Targeted Digital Marketing Helps Shoreline’s Sales Surge

B2C, Featured

Find out how our digital marketing expertise propelled Chicago’s Shoreline Sightseeing ahead of the competition, driving $1.85M in ticket sales and an 8:1 return on ad spend.

Responsory2024-11-01T12:25:49-05:00

Drewrys Brand Refresh

B2C, Featured

Drewrys Brand Refresh

B2C, Featured

Drewrys Brewing Company, a legacy brand with deep roots dating back to 1877, needed a fresh brand update to attract a new generation of beer enthusiasts while maintaining its classic appeal. Responsory's efforts led to a successful brand revitalization, exceeding launch expectations and setting Drewrys on a path for regional and national expansion.