Content & Creative

Brand & Website Revamp for Clamp Manufacturing Leader Client: Vermatic, Incorporated Enjoy a Quick Tour of the Vermatic website: Vermatic, a 35-year clamp manufacturing veteran, recently launched a revamped brand identity, website, sales materials and LinkedIn presence. Although Vermatic's reputation for superior quality has earned it an ever-growing roster of OEM and stationary machine manufacturing customers, the company felt as though its brand identity and website were holding it back. "The exceptional products and service our customers rely on gives them a distinctive edge in a fiercely competitive market," explains Cathy Frantz, President, Vermatic. "Our [...]

Brand & Website Strategy Blasts New Technology to Top 10 Client: TSI When TSI, the largest US debt collection agency, was on the verge of launching a new online-based accounts receivable solution developed specifically for small to medium businesses, it called Responsory. They tasked us with brand identity and website design and development. Our Direct Branding method is built for the launch of new product innovations. When launching a new technology or software product it is important to deeply connect with the target audiences' hot buttons so that messaging can be tailored to address them. For the one-of-a-kind [...]

Discover how Renaissance turned one two-day shoot into a lasting video library—opening doors, driving awareness, and fueling growth.

Digital Campaign Makes ACA Decision Making Easier Client: Children’s Community Health Plan With an 838% year over year increase in ACA plan membership, Children's Community Health Plan (CCHP) had high expectations for the 2019 open enrollment period. Having been a part of 2018's success story, CCHP asked Responsory to deploy another Smart Zones audience targeting and display advertising campaign. Our strategy for CCHP's Together Plan was to segment our audiences and tailor our creative and messaging to each segment's specific needs and concerns. We also directed some very important improvements on their landing pages, adding and revising content to guide [...]

A Product Launch that Goes Above and Beyond Cleanfinity Brands® was preparing to launch a new earth-conscious cleaning product line under the brand name Beyond™. With well-known manufacturers like Clorox, Seventh Generation and Method dominating the eco-friendly cleaning space, Cleanfinity knew it needed a stand-out website tailored to attract consumers and product buyers. Our website design and development plan centered around 3 points of emphasis: Easy-to-understand product descriptions emphasizing safety Bright larger-scale imagery Flexible back-end design to accommodate the growing product line Enjoy our Quick Tour video of the site. A Beyond [...]

Clever Cross-channel Campaign Ignites Leads (up 338%!) Client: Renaissance Life & Health Insurance Company of America This young, entrepreneurial ancillary insurance company is on a growth trajectory. To help accelerate expansion, the company turned to Responsory for strategic marketing support, especially in the area of group sales and lead generation for its dental, vision, life and disability products. During our first year of engagement, our primary objectives were to boost awareness, drive engagement and generate quotes from brokers and agents in key new markets. We also wanted to increase awareness among employer group decision makers. Responsory applied its Direct BrandingSM process and [...]

Discover how a mix of direct mail, digital display, and local messaging helped Blue Cross Kansas capture nearly 50% of small group web traffic and crush sales goals.

Breathing New Life into a Historic Membership Organization Client: Civil War Round Table of Milwaukee At over 70 years old, the Civil War Round Table of Milwaukee was suffering from the negative affects of a decrepit brand identity and dilapidated web presence. Of the 300+ Civil War round tables in the US, CWRT of Milwaukee boasts the second largest membership.  But the organization’s board was worried about losing members and not being able to recruit new members without having a functionally sophisticated website that could properly promote events, solicit new members, and integrate with social media. Responsory preserved the rich [...]

Can a website serve both anxious patients and busy doctors? Discover how we helped Hikma Pharmaceuticals strike the perfect balance for their Ridaura® launch.

Discover how a strategic digital audit led to a 1,185% surge in paid traffic and a 20% increase in sample requests for Hikma Pharmaceuticals—all while reducing spend by 26%.