Branding

Corporate Website Achieves “Top Notch” Status Client: Meridian Industries Meridian Industries, Inc., a 71-year-old privately owned, diversified manufacturing company headquartered in Milwaukee, is a $300 million-plus business that currently comprises five unique operating companies. Like any other business of its size and stature, its leaders desired a meaningful and top-notch website presence. The company’s leadership realized that its corporate website presence did not accurately reflect its size, market leadership or brand. In fact, the site’s lack of sophistication in terms of design, content, professional polish, functionality, navigation and overall usability was likely impairing the parent company brand. It came to Responsory [...]

Small Biz Buys Into the CO-OP Health Model Client: Meritus Health Partners New to the market, but not to the healthcare world, Meritus is Arizona’s first and only non-profit, cooperative insurance company. Meritus wanted to reach small business owners, benefits administrators and employees who would be attracted to the cooperative model and plan offerings. Responsory created a Smart Zones digital advertising campaign to reach prospects, leading them to a landing page where they could complete an online form and request more information. Our client’s goals were to generate quality leads, boost brand awareness and position Meritus Health Partners as the #1 choice for healthcare coverage [...]

Multichannel Mix Creates a Positive Reaction Client: RBP Chemical Technology As RBP Chemical Technology’s go-to agency, we’re up for any challenge. The 60 year old company is a world class supplier of proprietary chemicals and delivery devices for numerous industries and there are virtually no boundaries for their sales and service areas. Their marketing must be as diverse and multi-faceted as they are. At the ground level, Responsory helped RBP freshen its brand identity and created a set of brand guidelines. At the hub of our marketing programs is the new corporate website we designed and developed for them, including a [...]