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Branding

Drewrys Brand Refresh

2024-11-01T12:25:49-05:00

Drewrys Brewing Company, a legacy brand with deep roots dating back to 1877, needed a fresh brand update to attract a new generation of beer enthusiasts while maintaining its classic appeal. Responsory's efforts led to a successful brand revitalization, exceeding launch expectations and setting Drewrys on a path for regional and national expansion.

Wolter Rebrand

2024-07-09T11:13:32-05:00

With a strategic rebrand that includes a broad launch and a modern website, we consolidated eight sub-brands into a unified Wolter identity to streamline the material handling company's market presence and set the stage for its future growth.

Brand & Website Revamp for Clamp Manufacturing Leader

2020-04-27T12:05:46-05:00

Brand & Website Revamp for Clamp Manufacturing Leader Client: Vermatic, Incorporated Enjoy a Quick Tour of the Vermatic website: Vermatic, a 35-year clamp manufacturing veteran, recently launched a revamped brand identity, website, sales materials and LinkedIn presence. Although Vermatic's reputation for superior quality has earned it an ever-growing roster of OEM and stationary machine manufacturing customers, the company felt as though its brand identity and website were holding it back. "The exceptional products and service our customers rely on gives them a distinctive edge in a fiercely competitive market," explains Cathy Frantz, President, Vermatic. "Our [...]

Brand & Website Strategy Blasts New Technology to Top 10

2020-11-30T08:24:30-06:00

Brand & Website Strategy Blasts New Technology to Top 10 Client: TSI When TSI, the largest US debt collection agency, was on the verge of launching a new online-based accounts receivable solution developed specifically for small to medium businesses, it called Responsory. They tasked us with brand identity and website design and development. Our Direct Branding method is built for the launch of new product innovations. When launching a new technology or software product it is important to deeply connect with the target audiences' hot buttons so that messaging can be tailored to address them. For the one-of-a-kind [...]

A Product Launch that goes Above and Beyond

2019-02-18T13:01:09-06:00

A Product Launch that Goes Above and Beyond Cleanfinity Brands® was preparing to launch a new earth-conscious cleaning product line under the brand name Beyond™. With well-known manufacturers like Clorox, Seventh Generation and Method dominating the eco-friendly cleaning space, Cleanfinity knew it needed a stand-out website tailored to attract consumers and product buyers. Our website design and development plan centered around 3 points of emphasis: Easy-to-understand product descriptions emphasizing safety Bright larger-scale imagery Flexible back-end design to accommodate the growing product line Enjoy our Quick Tour video of the [...]

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