B2B

Dimensional Mail Wins Gold Client: Badger Meter To jumpstart its BEACON product launch, Badger Meter asked us to develop a direct marketing campaign directed at decision-makers. A new approach to triggering sales inquiries and creating buzz for the company, the project included creative development of a high-impact, three-dimensional package that demands the attention of target prospects, effectively communicates product innovations and benefits and integrates with other BEACON marketing collateral. RESULTS: According to Badger Meter, a key marketing component for the product launch was the direct mail package. The launch campaign generated a significant number of leads, which enabled Badger Meter to write [...]