At Responsory, we track and measure PPC campaign success through detailed analysis of key performance indicators (KPIs) tailored to each client’s unique goals. Our approach is dynamic, adapting metrics to your evolving objectives, whether for brand awareness, lead generation, or sales. We focus on:

General KPIs/Metrics:

  • Click-Through Rate (CTR)
  • Cost Per Click (CPC)
  • Conversion Rate
  • Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Quality Score

Client/Industry-Specific Metrics:

  • E-commerce: Shopping cart abandonment rate, Average Order Value (AOV), Revenue per Click (RPC).
  • B2B: Lead quality, pipeline value, Cost per Lead (CPL).
  • Local Businesses: Click-to-call rates, in-store visits.

We ensure every campaign is a strategic investment, offering tailored recommendations and insights for continuous improvement and success.